Marketing

Creating Effective Email Graphics: Design Tips & Tricks

Why Email Graphics are Important (And How to Make Them Look Good)

Think email is a relic of the past? Think again. Despite the ubiquity of social media, email still reigns supreme as one of the most effective forms of communication. In fact, according to Constant Contact, email has an average ROI of $36 for every $1 spent. But just because email is ubiquitous doesn’t mean it’s …

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visual elements

How Visual Elements and the Subconscious Affect Shopping

Have you ever wondered why the McDonald’s golden arches are so hard to resist even when you’re not hungry, or why you’re drawn to that pair of shoes you don’t need? That’s the power of the subconscious mind at play. More specifically, visual elements influencing our shopping behavior. Humans are visual creatures. We process 90% …

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Building Backlinks with Infographic

Tips From Industry Experts On How To Build Backlinks With Infographics

Infographics are popular and for good reason. They’re visually appealing and perform better than other visual content when combined with text articles. But that’s not the only reason why infographics are popular. Infographics are readily shareable on blogs and social media, generating authority backlinks in the process. They have a 30 percent higher chance of …

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How To Boost Social Proof with Testimonial Infographics

People are more likely to buy products from a business that enjoys positive feedback from previous customers. This concept is the essence of social proof. When businesses leverage social proof, customers get the assurance that what they’re purchasing is something worthwhile. There are many different ways you can utilize social proof in your marketing and …

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One Trick to Maintain (and Win!) Email Subscribers

One Trick to Maintain (and Win!) Email Subscribers Is your email marketing campaign feeling a little stagnant? Do you have a high unsubscribe rate, or are you just lacking subscribers in the first place? Every campaign goes through its ups and downs naturally, but in order to start retaining your email subscribers and converting more than …

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8 Design Principles to improve your conversion rate

Guest Blog: 8 Design Principles to Improve Your Conversion Rate

8 Design Principles to Improve Your Conversion Rate Like any profession, designers rely on a set of rules to create visually attractive content. You have design principles for architecture, interior design, paintings, websites, etc. Some of these principles cross every type of medium, while other rules are specific to certain mediums. This article will review …

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