You probably know what gated content is, even if you’ve never heard of the term itself. If you’ve ever asked or have been asked for your details in exchange for a free ebook, video, or product demo, you’ve encountered gated content. For marketers, gated content can be an effective way to generate leads—but the question…
Presentation is everything. For instance, one study concluded that diners were willing to spend as much as three times more on a well-plated dish. When it comes to brand identity, your visuals are your brand’s first impression. Logo shapes, colors, and typography tells your story without saying a word, including your company’s purpose and vision. Not…
There are two kinds of webinars in this world. You have webinars that make you feel like you’re ready to take on anything after an hour of new insights, ideas, and inspiration — may it be signing up for a short course or starting your first website. The speaker was confident, and everything was glitch-free. And…
No matter how original or innovative your product or service may be, your company is only as valuable as your brand image. In the 2019 Edelman Trust Barometer Special Report, 66 percent of consumers surveyed would rather stick with their brand of choice than a competing brand claiming to be more innovative. Meanwhile, 75 percent said…
At one point or another, you’ve probably found yourself researching a symptom on the Internet, only to end up worrying if you have this rare form of cancer. This is not a surprise given that health and medical information are some of the most frequently searched personal information online. On the downside, many healthcare information…
It looks like covid-19 is putting the world to a halt — from travel bans to businesses shutting down indefinitely. Distance learning and working from home are becoming the new normal. While we’re waiting for news on a possible vaccine and as countries are trying to slow down the spread, towns and cities are either…
After signing up for Easelly Pro, you can make an infographic from our extensive library of infographic templates. Or maybe you’re a bold explorer, and you’re ready to make your own infographic from scratch. Sure, you can throw a few text blocks and shapes together, but how do you know when your infographic is ready…
As technology continues to evolve, our world is connecting like never before. Not only can these connections expand our network, but they can also grow our businesses. Through crowdsourcing, businesses can harness the brainpower and skillsets of large groups across the globe for countless ideas regarding any aspect of branding. Crowdsourcing as part of your…
You’ve finally taken that bold step towards ramping up your visual content marketing efforts. This time around, you’re ready to get started with infographic creation. But you have several nagging questions in mind. How do you ensure that you are creating and sharing high-quality infographics? Is your infographic content even going to make an impact? 4…
The beginning of life on earth was estimated to emerge around 3.8 billion years ago. Meanwhile, the first undisputed fossil evidence of photosynthesis happened roughly 2.15 billion years ago. Finally, it was about 6 million years ago that hominins (the group consisting of modern humans, including extinct human species and all our immediate ancestors) started to walk…
A well-thought-out infographic helps you stand out from the hundreds (perhaps thousands?) of infographics created every day. Apart from the tight competition with other infographic creators, people these days also find it hard to focus. In fact, a study by the University of Chicago reveals that the mere presence of your smartphone (not in use…
As the market continues to grow and evolve, so should your company. This includes your brand’s look and feel. Some rebrands involve subtle changes such as a minor shift in messaging or voice. Meanwhile, other rebrands require entire overhauls on logos, designs, and even brand name. Is it time to rebrand your business? You’re not…
