Quick fact: Stories sell because it appeals to innate human drives.
The human brain is a pattern-seeking machine — from sounds to smell to visuals. We seek patterns around us to find meaning and make sense of the world.
In business, you may not be aware of it but you’re telling a story whenever you’re creating a report or composing a slide deck explaining a process.
Most of all, you are sharing your brand story to prospects and customers every time you’re creating content that will educate and inspire them to take action.
But telling stories may not be enough.
How you tell your story can also make a difference — your medium matters too.
Visuals are processed 60,000 times faster than text.
90% of information is processed visually.
65 percent of people are visual learners.
People remember 80% of what they see - only 20 percent of what they read.
Training new employees with complex written manuals.
Creating quarterly or annual reports for executives or investors.
Highlighting your company’s different products and services.
Discussing complex processes, strategies or ideas.
Trying to show how services or strategies benefit the end user/customer.
Outlining different options for business operations improvement.
When you use visuals to support both internal and external communications, you’ll benefit from improved employee productivity, streamlined processes and potentially higher sales or conversions. You also get to the point faster.
Written communication still serves a powerful role in any organization, but supplementing written information with visuals can help people:
Retain information longer
Engage with "boring" content
Share information more easily
Your customers don’t buy the way they used to. Your employees don’t communicate the way they used to. Your competitors are not even selling and marketing the way they used to.
In this short guide, you’ll learn about the new way of communicating your brand story.
Scroll down for examples of transforming boring, text-based content into an infographic that will turn heads and boost engagement!
Are you getting bored just thinking of reading your company’s latest annual report? Is it your job to collect and create the report? These documents are notoriously boring but they are critical to the success of your business.
Employees, executives and shareholders benefit from reviewing annual reports, so you need to keep creating it.
But what if you could make your annual reports better?
Timeline infographics are a better way to plan your quarterly goals, product launch dates, and company deadlines. Not only are infographic timelines fun to look at. It’s also easier to clearly state goals, highlight launch dates, and specify who is in charge of each component.
Did you know that 87% of consumers say they will purchase products from companies that advocate for an issue they care about?
Unfortunately, many companies write up longform descriptions of their corporate philanthropy efforts or social responsibility policies - without thought about how consumers would find this information.
Create cause infographics highlighting what your organization does differently. You can also use it to attract attention to your socially-responsible business and stand out from the rest.
Your business likely has pages and packets of information about its various services, products and/or programs. Whether you use these materials for internal or external use (or even for your website), they are likely written text that rarely gets read.
When you want to highlight what your business offers quickly and effectively, an infographic can be a huge help. Not only will it be more visually appealing and branded to your organization, but it will help the intended audience retain information better.
When onboarding new employees, getting started with a new client or meeting with new investors, you need a way to share important processes, steps and workflows. Your business likely writes these processes down and shares with people as needed.
But do you find yourself wondering, “Why is no one following the directions?” or “Why do people keep asking me about how this works?” It’s because documents are boring and hard to remember. But you can make it easier with a process infographic.
Internal decision-making often comes from comparing 2 or more options. Consumers choose to purchase your products or services after comparing options. Investors must review multiple options before deciding which program to invest in. Comparison is a vital part of commerce.
When comparisons are all text, however, you’re trusting that the person reading the information is reading everything and retaining the most important parts. With comparison infographics, you can attract the eye and make it clear why one strategy, product, service or company is better than another.
Outlining strategy and hierarchy within your organization is critical if you want to grow. Getting customers to convert is complicated. Sometimes, your sales team needs a clear chart to help close deals. Instead of writing out long explanations or creating generic maps, flowchart infographics can help.
Organizations typically fail at implementing scorecards because no one’s paying attention to it. For most people, it’s boring and doesn’t make sense. Presenting scorecards as an infographic elicits a more productive reaction from your audience which in turns increases the likelihood of gaining their support.
Business reports describing extensive investigation of unsatisfactory conditions or problems can be tedious and uninteresting for many. Focus attention where you want it by making your findings more visually appealing. Highlight what’s important by adding a creative twist to it.
A successful employee performance review does more than communicate what’s wrong and what needs to be done. More importantly, it should set up employees for success, and they should be able to walk away with a solid grasp and clear understanding of their roles and responsibilities.
What if you have 3 minutes to tell your audience what they need to know?
Emphasize the important stuff and create a visual hierarchy of information by creating a statistical infographic. A good statistical infographic should be scannable and shareable at the same time.
When they start using infographics instead of text documents alone, many of our users notice:
Easelly is free to use for businesses of any size. You can also get Easelly Pro with instant access to free editable infographic templates. New templates are added weekly!