Common Core and the Importance of Visual Learning

In the States, it’s the start of the Back to School season. If you’re a parent, you’ve probably already hustled through the store aisles trying to find those pencils, notebooks, and backpacks. If you’re an educator, you’ve probably spent the better part of your summer gaining new knowledge yourself, training for new district standards, and creating awesome lesson plans. Many of our educational users – teachers, educators, homeschoolers, and even school districts – have also started emphasizing EdTech in their summer trainings, lesson development, and the like.

One EdTech aspect that we’re quite familiar with here at is the push for visual learning in (and out of) the classroom. Education no longer looks like it did when we were younger; teachers are moving away from textbooks and moving more towards unique types of engagement. Even Common Core structures are helping to foster an environment where visual communication and representation of information is commonplace.


As you can see in the infographic above, 65% of people (your students!) learn through visual input, and visual data is actually retained longer. So what does this mean for your classroom?

Embrace the Visual Frontier

As a teacher, whether you’re freshly graduated or a seasoned vet, you know that adapting to your students’ needs is the most important part of your career. In today’s digital world, students are more engaged on a visual level than ever before, which means that reading from a boring old textbook just isn’t going to cut it. It also means that you have to “hit home” for your students, and use creativity and innovation to really get through to them.

On top of that, new requirements from the Common Core curriculum emphasize the use of multiple modalities to demonstrate learning. Students don’t just take notes and then take a test anymore; they have to show that they’ve absorbed what they’ve learned by reiterating it in a few different ways.

According to the Common Core State Standards, students have to demonstrate competency by:

  • Integrating visual information (e.g., in charts, graphs, photographs, videos or maps) with other information in print and digital texts.
  • Integrating and evaluating content presented in diverse media and formats, including visually and quantitatively, as well as in words.

(That sounds like a job for infographics!)


What better way to meet CCSS than by utilizing tools like to help students interpret information, visually retain it, and work with technology in new ways?

Why Should You Use Infographics in Your Classroom?

We talk a lot about the statistics behind visual data here on, and if you’re interested in reading up on just how important and versatile visual learning is, check out our “Infographics for Every Subject” blog here. But the statistics are just one part of the visual learning movement. Teachers are also finding that their students are more engaged when they are visually entertained, and actually enjoy creating their own visuals to represent what they’re learning.

Teachers and educators aren’t limited to creating and using infographics to teach students – students can teach and share their own infographics to demonstrate CCSS benchmarks and be entertained at the same time. The classroom dynamic is changing, and students are on the front lines of an entirely digital world.

Infographics are becoming quite the tool in a number of places, from the classroom to the boardroom and anywhere in between. The reality is that displaying information in succinct and creative ways is the information carrier of the future. Give them the tools to demonstrate what you’ve taught them, and also give them tools to prepare them for the future.


If you would like to see just what you can do with’s Creation Tool to help your students hit the CCSS benchmarks, check out our awesome Reading Information and Reading Literature Standards:


The Rise of EdTech and How One Teacher is Making the Most of It

Sonia Guilana has been a high school English and German teacher since 1996, and has been an IT trainer for the Department of Education in Catalonia, Spain since 2005. She also just happens to be one of’s most engaged users, and it’s been a pleasure interacting with her on Twitter (@sguilana).

We love the tagline on her 21st Century Teaching website:

“It’s an exciting time to be an educator. Society is currently undergoing a revolution and Compulsory Education needs serious rethinking if we want to engage our students.”

As those of us in the States are right on the edge of another school year, we couldn’t agree more. Tons of teachers are starting to explore ways to incorporate today’s technology to education, entertain, and inform their students. Since Sonia is both a teacher and an IT trainer, we wanted to get a taste of what she knows about infographics and how they can be used to learn and explore in the classroom.

Techie Teachers

Sonia explains that, along with other methodologies, she enjoys using infographics in the classroom to “convey info in a more engaging and powerfully communicative way, and to unleash students’ creativity when presenting their projects.”

Sonia’s website, Techie Teachers, is another great resource for anyone looking to introduce technology and its many assets to their classroom. She frequently uses infographics in her English Language classes, and encourages students to incorporate what they’ve learned with visuals.  

With her 14-year-old students, she creates infographics to discuss different topics, like inventions that change the world:


Sonia told us: “I am happy to use to help my students visualize information and transform it into learning at all levels, both primary and secondary, but also [at the] college level.” Because infographics are easily adapted to new units and different subjects, they are the perfect visual communication tool. Sonia uses because it’s simple to introduce to students, and they can grasp the Creation Tool easily (see what we did there?).

She incorporates infographics for a variety of units, and has students both learn from infographics she provides and teaches them to create their own infographics. Sonia has also found that using visuals helps engage students much more than using written worksheets or lessons (see the comparison below).



Sonia’s students get to create plenty of digital work for their units, and they also compile an e-portfolio. This highlights what they’ve learned, how they’ve applied it, and can showcase that learning in highly visual and intriguing ways.

Teaching Teachers

Sonia is so passionate about EdTech that she also teaches teachers about it, and has programs that she runs with the Department of Education in Catalonia, as well as by herself. Her modules for Ateneu, a Catalan online learning tool, discuss everything from copyright issues in visual education to which platforms to use to make a teacher’s life easier. If you’re curious about visual communication in your classroom, we highly recommend checking the link out!

On her personal program website, Teaching Teachers, Sonia also shares her insights into visual communication and how it can affect a student’s ability to engage, contribute, and think critically in today’s technology age. She has a ton of great resources for teachers who are interested in moving forward as contributors and challengers of traditional, outdated modes of teaching.


We at also learned a new word from Sonia: infoxication. She says, “In a time of ‘infoxication,’ or massive information overload, visual presentation of data is the way to help effectively save time and make it more memorable.” We couldn’t agree more, and we believe teachers are seeing this rising trend as well.

Thankfully, more and more teachers just like Sonia are exploring ways to interact with their students in increasingly engaging and effective ways. If you’re hoping to find more ways to stay up-to-date with visual communication, graphic learning, and more, follow’s blog and check us out on Twitter ( to what we share about EdTech every week!

Social Sharing and Audience Growth: A True Story

At, we share a lot of advice on how infographics can be used to increase your website traffic, grow your business, or even just help you grow your audience. And all of the advice we give you is easy to implement, helpful, and it really works. How do we know that? We’ve seen it in action!

Case Study: Claire Roper

One of’s users, Claire Roper, happens to be a social media expert who runs her own website, She also has a blog and Facebook page dedicated to her hometown in New Zealand, Otaki (pronounced Oar-Tar-Key), where she discusses fun things to do and content relevant to New Zealand in general.


Now living in London, though, Roper is also a huge fan of sharing her content and social media marketing knowledge with her new community.

To do so, she has started a face-to-face workshop (Yes! In real life!) called “50 Shades of Social Media” where she discusses a variety of ways to promote yourself, your brand, or your business. As part of this workshop, she teaches people about the power of infographics and how to use programs like to create them, share them, and more.


Roper frequently uses to create infographics, either for her Otaki site or to share on her social media.

“I enjoy the pure ease of this product, it’s simple to use and you don’t have to be a creative or graphic designer to ensure your infographic looks amazing. I enjoy the simple drop and drag element as well as being able to upload my own images.”

Since introducing as a section of her “50 Shades of Social Media,” Roper has also benefited from a 10% rise in registration! Aside from her workshop, she likes to experiment with her digital content, see what works and what people respond to, and challenge herself to create new and more relevant infographics and images. Her target audience is her best indication of what works and what doesn’t.


Increased Visibility

Since starting to use infographics, Roper has seen an increase in comments and interaction on her blog and social media, and she has doubled her traffic.

“Social sharing has seen the biggest rise in statistics. Sharing infographics on Otaki Zilchoo’s Facebook page [resulted in] a 50% increase in likes on individual posts (which had the infographic) and customer reach rising from a standard 220 views to 640 views.”

Claire is a prime example of the power of infographics and visuals, especially when it comes to audience engagement on your website and social media.

If you’d like to hear more about real users increasing their web traffic, conversions, or even profit margins by using infographics and, stay tuned! We will be spotlighting users and their stories each month on’s blog.

Great Tips

Check out Claire’s website for a ton of helpful information on social media and content marketing, like her article, “Ever Wondered What Colors to Use With Your Image?”  

If you’d like to check out some of Claire’s creations, here are a few links to her infographics:

You can also follow her on Twitter @ClaireMRoper for tips on content marketing and visual data creation! Follow @easel_ly to get updates on our latest “true stories” and to see what other great stuff we have to share.


Infographics Can Be Used for Any Subject!

As a teacher or educator, you’re probably used to using an overhead, maybe a projection from your computer, or even teaching kids how to use a tablet or computer for a research project. And maybe you’ve seen that your students respond better when you use something visual to entertain and educate.

But did you know that almost 65% of all people are visual learners, while 80% of curriculum is still auditory (oral)?

So what can you do to incorporate this reality into your lesson plans, your teaching methods, and / or your classroom? The answer can be simple enough: infographics (of course). Using infographics ties in the visual and the educational components quite nicely. Not only can you use infographics to teach a specific unit or lesson, you can have your students create them on their own for projects and homework to help drive home the content they’re supposed to be learning.

When we say you can use infographics for pretty much anything (and any topic) in the classroom, you may be doubtful, but here are a just a few examples:

Infographics in Math
You can use infographics to help display pertinent information on a wall, in your students’ homework binders, or as part of a study sheet for a test. You can also use infographics as a way to remind students of formulas, break down a specific process, or just reiterate information in a way that is more visually appealing that reading out of a textbook.


English and Literature Classes

One of the areas where people tend to avoid visuals is in classes that are steeped in reading and writing. But this is where infographics could really help a huge number of students who have a difficult time with reading comprehension or who don’t like the subject matter. Book reports, homework, plot and theme synopses, and even word breakdowns and definitions can all be placed in an infographic format that helps a visual learner absorb more of what is being discussed in class.


Scientific Infographics

Do you honestly expect your students to absorb everything you’re saying on the process of photosynthesis, cell multiplication, the tectonic plates, or the Periodic Table of Elements? Of course not! Odds are, you’ve been drawing diagrams and handing out visual reminders of these processes and important tools for years. In your own way, you’ve already been creating infographics without the digital aspect. Why not improve the process by creating an extra visually appealing infographic that students can remember and pull from memory when they need to?



History Class Infographics

In our opinion, one of the coolest things about infographics is that they come in so many different formats that you can pretty much incorporate any information into some sort of infographic. When it comes to teaching history (probably one of the hardest subjects to get students interested in), timelines are incredibly useful. It helps students see the progression of an event, how certain things led to another, and the visual reminder of that timeline can help them recall those pieces later on.

But you can also get creative; use charts and pictures and arrows to draw connections between events that would be harder to connect in other formats (oral lecture, written notes, etc.). Why not incorporate unique visuals to make it easier for your students to recall the information when it comes time to talk about the subject or to take a test?


Teaching Students to Create Infographics Themselves

While using infographics in your lesson plans, as handouts or test review, and even posting them around the classroom are all effective uses in education, you can also teach students to create and use infographics on their own. This is especially easy if you have access to a computer lab and can lead a lesson how to use platforms like, or if your class has tablets or laptops they can use.

Teaching students and children to create infographics that contain vital information about the unit or subject they’ve covered can help them retain and recall information with greater accuracy. In fact, most studies find that 65% of visual information can be recalled 10 days later! That’s impressive, given the average length of a lesson plan is 5 days before a test. If you’re wondering how to help students create infographics, share infographics in a class setting, and figure out how to create impressive images all on their own, check out: Groups – New Feature!

Infographics That Help You Build Better Infographics

Using and Creating Infographics with in the Classroom
And sign up to get our FREE e-book “Infographics in the Classroom” for an in-depth look at the process behind teaching with infographics!



Fun Facts about Independence Day (Using Infographics)

The Fourth of July is the day we celebrate the signing of the Declaration of Independence in 1776. Of course we call this Independence Day, but did you know that this wasn’t actually when the U.S. gained its independence? Independence wasn’t actually granted until the American Revolution ended in 1783, with the signing of the Treaty of Paris.


And while citizens celebrated the bicentennial anniversary of Independence Day in 1976, the national (paid) holiday wasn’t declared until 1941 – 165 years after the signing of the Declaration.

Celebrating the Fourth of July

Today, the Fourth of July is a day for BBQs, fireworks displays, and much-needed time off. The week before the Fourth of July is the largest revenue marker for hot dogs and fireworks, and it’s expected that nearly 70% of all workers have the day off in the United States. It’s also the date of the most fire and firework-related injuries seen in hospitals, with nearly 12,000 people seeking treatment for their wounds and twelve people dying in 2015.

Whether you’re in New York, New Jersey, Texas, or anywhere else, firework shows draw huge crowds and cost a ton of money. Of course, personal firework use is banned in Delaware, Massachusetts, New Jersey, New York, and Rhode Island, so keep that in mind! If you live somewhere with firework restrictions, pay close attention or you’ll get fined an arm and a leg. If you have no restrictions and can enjoy fireworks freely, please be safe and responsible.


We at would like to wish you and yours a happy, safe, and sparkling Fourth of July.

Make it Stick: Train Employees with Infographics

Training employees is one of the most time-consuming and critical phases of building a business. Naturally, you want to make sure you do it right the first time around. But how do you make your training process actually effective? How do you cut out the terrible training videos, the binders of information they’re never going to read, and provide them with materials that will actually help them do their job? Easy! Use infographics (you knew we’d say it).



Give Them Relevant Company Data

If you want new employees to understand the growth, impact, or direction of your company, giving them memorable, visual representation of data can help. It also helps to show how many sales, products, or services your company offers to give them a quick reference material in times of need.


Remind Employees What You’re Looking For

After the hiring process is over, people tend to get a little nervous, feel a little insecure, and generally worry that they will totally let your company down. Why not give them a friendly reminder that they’re exactly the right employee? Plus, a little humor goes a long way in making people feel a lot more welcome in their new environment.


Safety Posters

Do you have a factory or own a business where safety is paramount? You can always use infographics to show the right procedures, or just remind people to be safe on the floor! People can recall up to 65% of visual information up to 10 days after receiving it – but only 10% of what they read! Keep that in mind next time you’re wondering why employees can’t seem to remember protocol!


Instituting Change

Every organization implements a new program or process at some point. Even if you have had employees for years, you have to find a way to instruct and introduce your new programs in a way that sticks. Why not use infographics to highlight the reasons why you’re instituting the change, how it’s going to work, and what the expected outcomes are? This can work great if you’re in the Human Resources department, as you can see in the image below.


There is a lot of power in infographics, especially when you run your own business or need to get the word out across your organization quickly and easily. Training employees is easier when you utilize visuals that cut straight to the chase, and make it easy for your employees to understand the what and why of each situation. Don’t waste your time training with ineffective messages, and make it easier for your employees to start working effectively.

3 Unexpected Ways Infographics Translate to Conversions and Sales for Your Business

Many entrepreneurs and business owners think of infographics as a great way to share data internally or with their current clients, or as a tool to spice up content with visually appealing images. Of course, this is all true, but that’s not all infographics can do for you. Infographics, when utilized properly, can actually generate sales and conversions that will help you grow your business. How?

1. Social Media Converts

Social media is king when it comes to marketing, conversions, and content. If you want someone to find your product, services, or message, you better be on every social media platform available. While you may already have a great content marketing campaign or a large following, you should really consider using infographics to boost you even further. Why do infographics work so well in social media conversion? When you use infographics on various social media platforms, they:

  • Get more engagement than written content (200% more likes on Facebook)
  • Result in more click-throughs (12% more traffic on landing page)
  • Generate public visibility and ease of access, making it more likely that people will choose your service or business over another
  • Sites like Pinterest drive sales. Pinterest is responsible for 40% of sales for some businesses (see infographic below).


2. Retention on Your Website

A well-balanced content marketing approach is one of the best ways to increase your sales and conversions, as many marketers and business owners will tell you. But many people have yet to adapt to a well-balanced approach, and generally use blogs and text-based posts to try to get leads and create conversions. Statistically speaking, this doesn’t work as well anymore. People are bored with pages and pages of text, and you have about 1/10 of a second to make an impression on someone (see image below). The good news is that infographics actually help you beat the 1/10 of a second rule. How?

  • Visuals are processed within 13 milliseconds in some cases (that’s 0.0013 for you math whizzes out there – which is faster than 0.10)
  • People remember 80% of what they see


Essentially, within just a hundredth or thousandth of a second, you make it easier for people to maintain their attention span, as well as absorb your information faster. With text alone, it can take a handful of seconds to absorb the information, and your audience is less likely to remember it later. Retaining information = retaining clients = conversions. Pretty simple math.

3. Inbound Marketing

If you’re wondering how to get more leads out of your website traffic, you’ve probably already gone the tried and true route, providing free and (hopefully) relevant, useful information. If you haven’t started this, or have only done it half-heartedly, it’s time to really evaluate your leads and inbound marketing approach. Infographics can work wonders on your lead generation campaign by providing a shareable, downloadable, and – most importantly – useful visual representation of information. Consider all of the infographics you could create that would look great mixed in with:

  • E-books
  • White papers
  • Daily email courses
  • Pop-up overlays and subscription boxes


You can even give infographics as a free download for inbound marketing – people have searched for “infographics” 800% more than they did even 3 years ago, making them quite the popular choice. When you place yourself as a professional with insight into your specific market or target audience, and provide information that reflects who you are or why people need your business, your conversions will increase organically. People want the information, so put yourself in the best position to provide it.

The key to any conversion campaign and the best way to increase your sales is to provide content, services, or messages that people find useful, relatable, and that are easy to consume and put to use. Infographics help you do all that, so make sure you’re using them to their full potential.

Infographics Show the Difference Your Nonprofit Makes

As part of a team that runs a nonprofit, you are probably well acquainted with the difference your organization is making. You may even expend a lot of time, effort, and / or funds spreading awareness and trying to show the impact your nonprofit has. Polls and surveys indicate that people are more likely to donate to a cause that they know is making a difference, but the question is: How do you let people know, without a doubt, that your nonprofit is succeeding in its mission?

As you’ve probably guessed, infographics can be a huge asset in your cause marketing campaign. You want to engage your current audience, and give them an easy way to share your services, program, or message with others – whether they are sharing via promotional materials, social media, or even email. Without creating a massive PDF discussing the allocation of funds, writing blogs discussing the progress of new program creation, or even publishing a lengthy journal article on how your volunteers are working, you can show people that your nonprofit is undoubtedly effective.

How to Structure an Infographic for Your Nonprofit

Just like any other infographic you create, the idea is to be clear, concise, and to the point. You also want to make maximum impact with minimal text; the more your audience has to read, the less likely they’re going to be drawn in by your infographic, plain and simple. Take this infographic from Compassion International:



This infographic tells you everything you need to know about the differences sponsorship makes in a child’s life, and shows the research in interactive and creative ways. There is not excessive text, and the text that is present is short, concise, and well-written. The other thing this infographic does well is immediately draw the audience in; infographics appeal to the emotional brain, so make sure you use images that show the people, animals, or places that your nonprofit is benefiting.

Another option for your nonprofit’s infographics is to focus on the difference people can make by engaging with your nonprofit or supporting your cause. This can come in the form of A) giving options, and B) showing the difference those options make in numbers. Take this next image below. It highlights the concerns and shows No Child For Sale’s mission, and then gives the audience a range of options that let them help. This triggers that emotional response once again, and the visual statistics stick in their minds much better than a written article alone.


And then there is another option, the most short and simple of them all. The infographic below illustrates the main intent behind the nonprofit, and illustrates exactly what sort of difference their efforts make in blunt, bright statistics. Housing First essentially lays out their mission in 30 words or less, and they have designed a simple infographic that is easy to consume and harder to forget.


And then there is the “Difference Made” infographic, which essentially shows your audience and potential donors exactly how you’re using your funds, what the greater impact of your programs are, and why more people should donate. This is usually relegated to the extensive white paper PDF packet that many nonprofits create to explain their expenditures and overhead, which tends to be incredibly dry and hard for the average audience to consume. Not only can you insert great infographics like the one below into your “drier” but necessary information packets, but you can also use it to generate social media buzz. This highly visual, bright infographic explains what MISHA does, why they do it, and who they have helped in the process without being overwhelming.


It is projected that people who use infographics and other visuals in their cause marketing campaigns, social media, and email experience at least a 35% increase in engagement. For your nonprofit, that could mean 35%+ increase in donations, media awareness, volunteers, and / or connections. It is also believed that visuals help sway your audience to make an emotional decision, which can help increase your visibility as well as your bottom line. If an infographic can be so powerful in generating buzz for your nonprofit, why not start creating and using them today? Using’s countless infographic templates to promote your nonprofit might be the smartest marketing move you make as an organization!


4 Ways to Draw Your Audience in With Infographics

Possibly the most difficult part of creating infographics is making sure that they’re well designed, concise, and clear. Sometimes, we find ourselves making infographics that look more like pretty essays rather than the graphics they’re intended to be. Plenty of people make this mistake, but it’s time to see infographics as more than just a template for new fonts or images to use with your text. Infographics are a visual tool that you can use to tell a story (whatever story that may be) in the most memorable way possible. Here are four tips to help you do just that.

1. Ditch the Paragraphs

Take a moment to think about what you want to say in your infographic. Do you need to relay data or statistics? Do you want to explain how something has grown or changed over time? Do you want one final point to really stick out? Think about how you can say what you need to say with ONE picture or ONE sentence. (Consider the image below if you need help.) If your concept or subject is too complicated to break it down into either an image or a sentence, consider making a series of infographics on the different facets of your subject, or possibly think about narrowing your subject down.

Taking this time to really evaluate the important bits of information will prevent you from sharing overwhelming, text-based infographics. If you skip this step, you might end up with lines and lines of information, which overwhelms your audience. Don’t force them into reading your infographic – help them visually absorb your information!


2. Make it Move

One of the coolest thing about infographics is that they can tell a story in pretty much any direction you can think of. They can tell linear stories…


They can show how things are connected…


Or they can show the different paths you can take…


One thing they don’t do is spell out which way to move. Nowhere in these infographics does it say “Turn here,” or “Now let’s move to the blue square.” Your brain naturally knows where to go next if the infographic is well organized, right? So next time you’re thinking of an infographic, think about how you can design the infographic so the brain naturally knows where to go next, rather than overwhelming your audience with direction. If you can highlight your points in one image or one sentence and then connect the dots in visual ways, you’re on the right path!

3. Let the Icons Do the Work

After creating your general theme or layout for your infographic, you might be tempted to fall back on text to get your point across. Resist temptation! Instead, really try to think about what icon or image you can use in place of words that will get the point across better. What do you think about

when you see a big check mark?image06 What do you think about when you see a large “X”?

image02 Translate this into other points – use meaningful images and get creative!

Why not use little stick figure icons to represent people in your data or use a pie chart or graph to explain your stats (or both, like the image below)? This can get tricky for some subjects, like history or literature, but the more creative and visual you get, the more your audience will respond. There is always ONE image you can use for whatever statement you want to make, and if not, try to stick to ONE sentence to explain something images cannot.


4. Think 100% Visual

While not every point you can make will always be translated into visuals, thinking about your information visually will help you make infographics that stand out and tell exactly the story you want them to. It also gets your creative juices flowing. The second you try to challenge yourself to make your data 100% visual, your brain will work in ways to make that happen. You can also use infographics to make a standalone visual that supports your presentation, blog, product, business – whatever. Make a visual that represents a few main points about what you’re trying to expand on. The second you connect visually to your audience, the more likely it is they will want to hear the rest of what you have to say.



Class Rules: Infographics for Every Teacher

School is out for the summer (in the United States at least), but that doesn’t mean teachers aren’t already gearing up for the next session. If you’re a teacher and you find yourself already bogged down in lesson plans and deciding how best to organize your classroom, here are a few ways that infographics can make your job a little easier.

Fun fact: About 65% of the population are visual learners, and visual content can improve learning up to 400%.

Just because there are rules doesn’t mean kids will always remember them. Use infographic templates from to list rules. Print off the sign and post it wherever you need to!



Plus who really ever reads the syllabus? Make it an infographic instead!


What about teaching a specific unit or trying to highlight a point with an overhead or slideshow demonstration? From history, geography, math, and even grammar… You can make infographics for just about anything. Don’t expect kids to retain something they just read; give them something to see!

Fun fact: Visual input can be recalled with 65% accuracy ten days after receiving it, compared to 10% for reading.



You can even use infographics for a school wide policy change, increasing awareness, or sharing a an important message.



The more visual input you allow into your classroom (and school), the more you’re allowing your students to be stimulated and retain information at the same time. Hopefully these infographics have made your summer a little easier. Check out more educational templates with’s pro account – there are discounts for teachers and students!