Jump on the Infographic Bandwagon (Before It’s Too Late)

Jump on the Infographic Bandwagon (Before It’s Too Late)

If you’re responsible for any type of content marketing, whether it’s for a small dental practice, a large marketing firm, or anything in between, odds are you know the power that visuals have. We all use thumbnail images, blog header images, and graphics scattered throughout our emails or blog posts. But infographics have a special impact on your marketing efforts, making them an invaluable resource.

And yet, you’re probably reading this, thinking: “I don’t really want to spend that much time/effort/money on creating an infographic. I don’t think they are that important.” There is no denying that creating a worthwhile infographic takes time, planning, and care, but the difficulty drastically decreases as you learn. Of course, the variety of infographic creation tools available makes it easy to create infographics on a budget and without any graphic design background. You’d be surprised at how naturally infographic creation comes when you sit down and try.

But why do you need to use infographics? What are you missing out on?

The Proof is in the Pudding

There are virtually countless case studies out there showing how much infographics have:

  • Increased leads and conversions (subscriptions, followers, even sales)
  • Increased web traffic (a great bonus if your site is monetized)
  • Increased social media shares / visibility
  • Boosted product / business launches beyond expectation
  • Simplified a business’s content marketing efforts

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Essentially, for minimal investment, you’re going to see massive returns and growth that you can’t see from other types of content marketing. And the best part? Infographics are highly versatile.

One single infographic (which takes you maybe an hour or two to create) can be used in:

  • Social media thumbnails
  • Unique social media platforms that cater to images
    • Tumblr
    • Instagram
    • Pinterest
    • Snapchat
  • Blog headers or images inside the blog itself
  • Whitepapers
  • Web copy
  • Ebooks
  • Print advertising materials
  • Online advertising
  • Email marketing
  • Free promotional materials and handouts

Name one other form of content that is so adaptable. Don’t worry, we’ll wait…

Even video, which is becoming a hot commodity these days, cannot be used for the majority of these content delivery systems! And the best part is that you can use the same infographic over and over again. The time, effort, and/or money you place in creating these infographics establishes a “one-and-done” content creation process.

Using the same infographic across these content delivery systems also allows you to:

  • Test which platforms get the most response to your infographics
  • Develop brand unity
  • Provide consistent information to your audience, no matter where you reach them
  • Play with ideas, styles, information, and format in your infographics to see what works

In the current climate, you won’t see a content marketing tool that provides better ROI than infographics. Unfortunately for you, though, more and more people are getting on this bandwagon.

Get Started Today – or Lose Out

Did you know that the number of infographics on the Internet increases by 1% every single day? That’s a staggering amount of infographics, and one that is concerning to any content marketer worth his or her salt.

The reality is that the more content that is created in one format, the more any message gets drowned out. Look at the history of blogs. In the mid-2000’s, having a blog was a unique prospect, and it meant you had something to say to a very willing and ready audience. Now, having a blog usually means that you have a brand, business, product, or service that you’re trying to promote, and a blog gets you foot traffic.

That doesn’t mean there aren’t a lot of great blogs out there, though. There definitely are. What this does mean is that the people who were established before everyone and their dog had a blog are the ones who still have the most loyal followings, and are the ones who have people sharing their content day-by-day. How does this translate into infographics?

Well, the more people who create infographics, the less an audience is going to be able to hear your message over the din. We already experience content overload daily, and with 60% of marketers producing at least one piece of content daily, it stands to reason that, eventually, infographics will become the new blogs.

The idea is to get in on the ground floor; be a visual content marketing innovator. Spend time creating relevant infographics, make them great, and share them everywhere you can. This way, when everyone realizes what you’re up to (and how much it works), you’ll already have an established infographic content platform, and your “competitors” won’t be able to touch the content you provide.

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Ready? Set? Create!

The beauty of today’s technology is that you can create an infographic using just about any platform available. Many are free or downright cheap, and can help you get started creating infographics that will set you apart from the crowd today. Your content marketing campaign will always be there, sure, but with infographics you can cut through the drudgery and get right to the issue at hand – sharing your message with your audience.

You don’t want to watch your competitors take their place at the top, do you? Beat them to the punch, and jump on the bandwagon while it’s still got room!

Audience Polls = Data Driven Business

Audience Polls = Data Driven Infographics

One of the hardest parts about owning your own business (or starting one from scratch) is knowing what your audience wants. Of course, we’re not all clairvoyants, so maybe we should stop guessing and start asking. Polling your customers or audience can go a long way in not only giving you the data and answers you need, but building support from your community. In an ideal world, we provide the products and services that our customers are willing to pay for without wasting our time or energy on things they don’t want. That process starts with collecting data.

How to Poll Your Customer Base

At the thought of polling, the image of voting tickets and counting ballots might come to mind, but that’s not the only way to collect information today. A poll can take many forms, and can also depend on the size of your business or operation.

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If you’re in startup mode and trying to hammer down your exact audience, polling could take the form of emailing your contacts to gauge interest in your specific product. If you’re in launch mode, polling could be seeing how many pre-orders you can collect on your online store. If you’re trying to expand, asking your audience on social media “Which location should we move to next?” could be a great option.

You can send email satisfaction surveys, asking “How much did you enjoy your last order?” or “How likely would you be to recommend us to a friend?” Asking questions about your customers’ or audience’s preferences, their results with a specific product, or what they enjoy most about your services or products will help you a lot.

On the upside, polling your audience has never been easier, with email campaign software, Twitter polls, survey software, and tons more. But are you wondering why anybody would want to respond to a poll? After all, people are too busy to take time out of their day to answer a few questions, right?

Your Audience Will Respond to Polling

We all try to avoid doing a favor for someone without any hope of a return; it’s human nature. So why would you expect your audience or customer base to respond to a few questions that help you and not them? Because you’re providing a service or product that they are paying for, and they will want that product or service to be the best it can be. Also note that if customers love anything, it’s being heard.

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Customers who feel heard and who feel that their opinions are being taken into account are more likely to support a brand or business. Asking customers questions about their experience, or even personalizing your service based on what they’ve said they want, can increase your sales, help your business expand, and will create a loyal customer base.

But why the polls? Why not just ask questions from individual customers and see what happens? Because you can take the information from your polls, collect it easily, implement the findings, and even create some awesome data visualizations that you can use for marketing and internal education purposes. Put simply, you can make pretty infographics with the data you collect!

Why Turn Your Data into Visuals?

You’re probably thinking, “I’m not going to make an infographic out of my customer poll. I’m just going to use the information to help me grow my business!” – and that’s a great thing to do. But when you take a set of data and put it into a visual like an infographic, you can also use that data as a marketing tool, for employee training, in investor materials, and even to position yourself as an authority in your area! How?

Take this infographic below. This company polled their audience on these questions, but then created an infographic that is useful for a number of other companies and audiences. Why would you waste your time, money, and energy on polling if it benefits other people, too?

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The answer is twofold:

  1. You can embed links back to your landing page. This means that when your image gets shared, you’re actually going to get traffic as people click-through. Bonus!
  2. People are going to see your business or brand as an authority on this customer experience topic and search your content for more information. This leads to a larger audience, more conversions, and a growing business!

You can also use your polling visualizations as marketing tools, social media images, and as a way to get more people to engage. Take the infographic below, for example. This company polled their audience and created this cute little infographic with their findings. Not only does this serve as an advertisement for their product, but it also:

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  • Makes the customers polled feel like they made an impact
  • Serves as an image that can be used in various materials (blogs, emails, promotional materials, etc.)
  • Creates the perfect advertisement, whether just through social media shares or through intentional ad creation

You can also poll your audience on customer service and use that information as training materials for your employees.

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Not only does this show your customer base that you care enough to make changes, but it shows your employees that their actions have a direct effect on the business. All with one poll and one pretty visual!

Start Polling, Start Visualizing

Remember that polls can take many forms; you can collect data on a person-by-person basis, create an email survey, ask your followers on Twitter – whatever works for you and your bottom line. While not everyone in your customer base or contact list is going to respond, those that do will have valuable feedback. Your efforts in polling and acquiring feedback won’t go unnoticed either; potential customers and converts spend more time Googling the information you’ve put out there than you know!

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Think about how many ways you could use your poll-collected data; you don’t have to just poll your audience and keep the data to yourself. Sharing your findings with your audience (and with potentially new audience members) can do absolute wonders! Start collecting data and use that information to the fullest.

Another Way to Use Infographics: E-Courses!

Another Way to Use Infographics: E-Courses!

“Infopreneurs” are a new class of entrepreneurs providing their knowledge and expertise through e-books, email series, and e-courses. As anyone who has ever designed, created, and launched an e-course will tell you, half the battle is coming up with great content that people just can’t resist (and will pay for). The other half of the battle is wrapping all that information up in a visually-dynamic and beautiful package, ready to deliver. These infopreneurs and their launch teams know the power of great graphic design and visual content when trying to get something like an e-course off the ground.

Once again, this sounds like a job for… (insert superhero music) Infographics!

How Infographics Attract Paying Subscribers

You know you need to have great fonts, color schemes, and even attractive worksheets or templates for your course students, but have you given much thought to the visual appeal of the information you provide?

The average human attention span on any new website (no matter the content) is about 15 seconds, while some studies say our overall attention span is as low as 8 seconds. Naturally, interest is hopefully a bit higher in students who have paid for or are highly engaged in your materials, but those numbers are striking.

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Are you wondering how you cut through this red tape with your e-course to make sure people are actually paying attention, absorbing the content, and then telling all their friends and family to hurry and sign up for the course, too?

Visuals Cut to the Chase (and Make You Smarter)

It takes about 250ms for a person’s brain to assign a value and interpret an image it sees. That means you’re well within that 8 to 15 second attention span window when you use something like an infographic to get the message across even faster. For your course, this may mean making a point with a single symbol or image, or drawing their attention to a set of information by using a colorful infographic.

People also report being 40% more engaged and more responsive when a visual piece of information is provided, rather than a piece of text. All of this is to say that your course participants, even before they sign up, will be interested in what you’ve got to say because you’ve shown them in a way that appeals to their brains.

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Not only will your course participants be visually attracted to your images, but they will also absorb and retain nearly 65% of the information, as opposed to only 10% of what they read through text. This means they will spend less time engaging with your material but more time learning from it, which is what they’re paying for after all!

Infographics Activate Emotion (and Action)

Another often overlooked aspect of infographics is their ability to tie a call to action, information/data, and bright colors together. Any resource that can do this is a highly valuable one because it appeals to the rational and emotional centers of the brain.

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Emotions are strongly tied to images, as anyone who has seen anti-drug or animal abuse ad campaigns can attest. You’re selling information, yes, but what will make it sell is by appealing to the visual centers of the brain that trigger a person’s desire to act.

And while a lot of this depends on what your infographics show, it’s also a reflection of the power of colors. There has been plenty of study on the effect that colors have on emotions, and within your e-course, color is (hopefully) a major determining factor in design.
With the right color and a thought-out set of data, your infographic can give your students the excitement to continue with the course, the trust to learn from your content, and can encourage them to let their creativity flow. All it takes is a commitment to creating quality, colorful infographics.

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It’s Not Just a Way to Help Students Learn

The great part about infographics is that they are downright versatile. You won’t be able to find another piece of content that can be used in so many different ways, on so many different platforms. When you use the right infographic creation tools (like Easel.ly), you can create .jpeg or PDF files, but you can also embed links and URLs that allow you to create video infographics or shareable images. You can use infographics in your course modules themselves, yes, but there are many more ways to “get your money’s worth.”

This means that, when you create an infographic for your e-course, you can include it as part of the marketing campaign you use prior to launch, or as a social media/email link to get people to sign up for your course. You can also use infographics as printable resources for your students, or as video tutorials within the course. Some people even include them in their advertising banners! The options are endless. Could you do all that with text? Not with the same results!

“I don’t think I can use infographics in my e-course.”

Are you worried that infographics just aren’t a good fit for your e-course or your audience? Odds are, you have a different (and more narrow) definition of what an infographic is. There are tons of different templates (timelines, charts/graphs, and pre-made Vhemes that cover just about every subject) on Easel.ly, and you can make an infographic as simple or detailed as you like.

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Instead of finding stock photos that don’t really match your message or don’t look all that great, create images that relate to your content and drive the point home. Boost your fantastic content for your e-course when you use infographics; your students will love saving the images for future reference and you’ll love how many times you can use the same piece over and over!

Why not have a marketing and teaching tool all wrapped in one? Start creating infographics for your e-course today, and notice happier students, increased registration, and even clearer content!
Have you used infographics in your e-courses? Are you going to start? Let us know in the comments or check us out on Facebook or Twitter!

Visual Simplicity with Jessica Hagy

Today, we had a great discussion with Jessica Hagy, master illustrator over at ThisIsIndexed.com and author of amazing books like The Art of War Visualized and How to Be Interesting.

Jessica was nice enough to talk to us about her creative process, and about how she breaks down a seemingly complex idea into a simple, emotional, and “sticky” visual. She also expanded on the idea that images sometimes speak louder than words.

“The idea that you’re sharing matters so much more than what it looks like,” says Jessica, but a well-designed and well-thought-out visual definitely helps. If you’re considering starting a visual campaign with infographics, she recommends a number of tips to get started, such as:

  • Focusing on what you like and what speaks to you
  • Being cohesive with your message and style (once you’ve figured that out!)
  • Always putting the quality of the content above your need to advertise
  • Giving your audience the most relevant information first

We also had a really interesting discussion about infographics, visuals, content marketing, and brand unity. Jessica’s illustrations can be recognized from a dozen feet away; can you say the same for yours? Here, she sheds some light on the power that style, fonts, and design have in relaying a message.

Jessica didn’t stop there, giving us more tips on how often to share your infographic content and how to use (and reuse) visuals as evergreen content. We also talked in detail about the difference between selling an idea and selling yourself or your product/service in your graphics.

Bonus: She also gives the “magic resolution” number for sharing your images, so make sure you stick around ‘til the end!

For more on Jessica, check out her awesome articles on Forbes, especially “Self Promotion is Not a Sin” and “Prove You Matter: 5 Routes to Relevance.” You can also find her full list of publications, clients, and more at http://www.jessicahagy.info/

A big thanks to Jessica Hagy for talking to us today… and to all you viewers.

Leave your comments and questions below, but most of all – start creating your own awesome infographics!

Common Core and the Importance of Visual Learning

In the States, it’s the start of the Back to School season. If you’re a parent, you’ve probably already hustled through the store aisles trying to find those pencils, notebooks, and backpacks. If you’re an educator, you’ve probably spent the better part of your summer gaining new knowledge yourself, training for new district standards, and creating awesome lesson plans. Many of our educational users – teachers, educators, homeschoolers, and even school districts – have also started emphasizing EdTech in their summer trainings, lesson development, and the like.

One EdTech aspect that we’re quite familiar with here at Easel.ly is the push for visual learning in (and out of) the classroom. Education no longer looks like it did when we were younger; teachers are moving away from textbooks and moving more towards unique types of engagement. Even Common Core structures are helping to foster an environment where visual communication and representation of information is commonplace.

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http://i.ytimg.com/vi/VSoQ6jo8FwE/maxresdefault.jpg

As you can see in the infographic above, 65% of people (your students!) learn through visual input, and visual data is actually retained longer. So what does this mean for your classroom?

Embrace the Visual Frontier

As a teacher, whether you’re freshly graduated or a seasoned vet, you know that adapting to your students’ needs is the most important part of your career. In today’s digital world, students are more engaged on a visual level than ever before, which means that reading from a boring old textbook just isn’t going to cut it. It also means that you have to “hit home” for your students, and use creativity and innovation to really get through to them.

On top of that, new requirements from the Common Core curriculum emphasize the use of multiple modalities to demonstrate learning. Students don’t just take notes and then take a test anymore; they have to show that they’ve absorbed what they’ve learned by reiterating it in a few different ways.

According to the Common Core State Standards, students have to demonstrate competency by:

  • Integrating visual information (e.g., in charts, graphs, photographs, videos or maps) with other information in print and digital texts.
  • Integrating and evaluating content presented in diverse media and formats, including visually and quantitatively, as well as in words.

(That sounds like a job for infographics!)

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https://elearninginfographics.com/wp-content/uploads/Paths-to-21st-Century-Success-via-the-Common-Core-Infographic.jpg

What better way to meet CCSS than by utilizing tools like Easel.ly to help students interpret information, visually retain it, and work with technology in new ways?

Why Should You Use Infographics in Your Classroom?

We talk a lot about the statistics behind visual data here on Easel.ly, and if you’re interested in reading up on just how important and versatile visual learning is, check out our “Infographics for Every Subject” blog here. But the statistics are just one part of the visual learning movement. Teachers are also finding that their students are more engaged when they are visually entertained, and actually enjoy creating their own visuals to represent what they’re learning.

Teachers and educators aren’t limited to creating and using infographics to teach students – students can teach and share their own infographics to demonstrate CCSS benchmarks and be entertained at the same time. The classroom dynamic is changing, and students are on the front lines of an entirely digital world.

Infographics are becoming quite the tool in a number of places, from the classroom to the boardroom and anywhere in between. The reality is that displaying information in succinct and creative ways is the information carrier of the future. Give them the tools to demonstrate what you’ve taught them, and also give them tools to prepare them for the future.

Resources

If you would like to see just what you can do with Easel.ly’s Creation Tool to help your students hit the CCSS benchmarks, check out our awesome Reading Information and Reading Literature Standards:

The Rise of EdTech and How One Teacher is Making the Most of It

Sonia Guilana has been a high school English and German teacher since 1996, and has been an IT trainer for the Department of Education in Catalonia, Spain since 2005. She also just happens to be one of Easel.ly’s most engaged users, and it’s been a pleasure interacting with her on Twitter (@sguilana).

We love the tagline on her 21st Century Teaching website:

“It’s an exciting time to be an educator. Society is currently undergoing a revolution and Compulsory Education needs serious rethinking if we want to engage our students.”

As those of us in the States are right on the edge of another school year, we couldn’t agree more. Tons of teachers are starting to explore ways to incorporate today’s technology to education, entertain, and inform their students. Since Sonia is both a teacher and an IT trainer, we wanted to get a taste of what she knows about infographics and how they can be used to learn and explore in the classroom.

Techie Teachers

Sonia explains that, along with other methodologies, she enjoys using infographics in the classroom to “convey info in a more engaging and powerfully communicative way, and to unleash students’ creativity when presenting their projects.”

Sonia’s website, Techie Teachers, is another great resource for anyone looking to introduce technology and its many assets to their classroom. She frequently uses infographics in her English Language classes, and encourages students to incorporate what they’ve learned with visuals.  

With her 14-year-old students, she creates infographics to discuss different topics, like inventions that change the world:

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Sonia told us: “I am happy to use Easel.ly to help my students visualize information and transform it into learning at all levels, both primary and secondary, but also [at the] college level.” Because infographics are easily adapted to new units and different subjects, they are the perfect visual communication tool. Sonia uses Easel.ly because it’s simple to introduce to students, and they can grasp the Creation Tool easily (see what we did there?).

She incorporates infographics for a variety of units, and has students both learn from infographics she provides and teaches them to create their own infographics. Sonia has also found that using visuals helps engage students much more than using written worksheets or lessons (see the comparison below).

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Sonia’s students get to create plenty of digital work for their units, and they also compile an e-portfolio. This highlights what they’ve learned, how they’ve applied it, and can showcase that learning in highly visual and intriguing ways.

Teaching Teachers

Sonia is so passionate about EdTech that she also teaches teachers about it, and has programs that she runs with the Department of Education in Catalonia, as well as by herself. Her modules for Ateneu, a Catalan online learning tool, discuss everything from copyright issues in visual education to which platforms to use to make a teacher’s life easier. If you’re curious about visual communication in your classroom, we highly recommend checking the link out!

On her personal program website, Teaching Teachers, Sonia also shares her insights into visual communication and how it can affect a student’s ability to engage, contribute, and think critically in today’s technology age. She has a ton of great resources for teachers who are interested in moving forward as contributors and challengers of traditional, outdated modes of teaching.

Info-xication

We at Easel.ly also learned a new word from Sonia: infoxication. She says, “In a time of ‘infoxication,’ or massive information overload, visual presentation of data is the way to help effectively save time and make it more memorable.” We couldn’t agree more, and we believe teachers are seeing this rising trend as well.

Thankfully, more and more teachers just like Sonia are exploring ways to interact with their students in increasingly engaging and effective ways. If you’re hoping to find more ways to stay up-to-date with visual communication, graphic learning, and more, follow Easel.ly’s blog and check us out on Twitter (@easel.ly) to what we share about EdTech every week!

Social Sharing and Audience Growth: A True Story

At Easel.ly, we share a lot of advice on how infographics can be used to increase your website traffic, grow your business, or even just help you grow your audience. And all of the advice we give you is easy to implement, helpful, and it really works. How do we know that? We’ve seen it in action!

Case Study: Claire Roper

One of Easel.ly’s users, Claire Roper, happens to be a social media expert who runs her own website, claireroper.com. She also has a blog and Facebook page dedicated to her hometown in New Zealand, Otaki (pronounced Oar-Tar-Key), where she discusses fun things to do and content relevant to New Zealand in general.

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http://otakizilchoo.blogspot.co.uk/2014/10/new-zealand-native-birds.html

Now living in London, though, Roper is also a huge fan of sharing her content and social media marketing knowledge with her new community.

To do so, she has started a face-to-face workshop (Yes! In real life!) called “50 Shades of Social Media” where she discusses a variety of ways to promote yourself, your brand, or your business. As part of this workshop, she teaches people about the power of infographics and how to use programs like Easel.ly to create them, share them, and more.

Using Easel.ly

Roper frequently uses Easel.ly to create infographics, either for her Otaki site or to share on her social media.

“I enjoy the pure ease of this product, it’s simple to use and you don’t have to be a creative or graphic designer to ensure your infographic looks amazing. I enjoy the simple drop and drag element as well as being able to upload my own images.”

Since introducing Easel.ly as a section of her “50 Shades of Social Media,” Roper has also benefited from a 10% rise in registration! Aside from her workshop, she likes to experiment with her digital content, see what works and what people respond to, and challenge herself to create new and more relevant infographics and images. Her target audience is her best indication of what works and what doesn’t.

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http://otakizilchoo.blogspot.co.uk/2014/10/understanding-kiwi-language.html

Increased Visibility

Since starting to use infographics, Roper has seen an increase in comments and interaction on her blog and social media, and she has doubled her traffic.

“Social sharing has seen the biggest rise in statistics. Sharing infographics on Otaki Zilchoo’s Facebook page [resulted in] a 50% increase in likes on individual posts (which had the infographic) and customer reach rising from a standard 220 views to 640 views.”

Claire is a prime example of the power of infographics and visuals, especially when it comes to audience engagement on your website and social media.

If you’d like to hear more about real users increasing their web traffic, conversions, or even profit margins by using infographics and Easel.ly, stay tuned! We will be spotlighting users and their stories each month on Easel.ly’s blog.

Great Tips

Check out Claire’s website for a ton of helpful information on social media and content marketing, like her article, “Ever Wondered What Colors to Use With Your Image?”  

If you’d like to check out some of Claire’s creations, here are a few links to her Easel.ly-generated infographics:  

http://otakizilchoo.blogspot.co.uk/2014/10/understanding-kiwi-language.html

http://otakizilchoo.blogspot.co.uk/2014/10/new-zealand-native-birds.html

http://otakizilchoo.blogspot.co.uk/2014/10/global-jandal-mirgration.html

http://otakizilchoo.blogspot.co.uk/2014/10/boo-halloween-monsters-and-how-to-kill.html

You can also follow her on Twitter @ClaireMRoper for tips on content marketing and visual data creation! Follow @easel_ly to get updates on our latest “true stories” and to see what other great stuff we have to share.

Infographics Can Be Used for Any Subject!

As a teacher or educator, you’re probably used to using an overhead, maybe a projection from your computer, or even teaching kids how to use a tablet or computer for a research project. And maybe you’ve seen that your students respond better when you use something visual to entertain and educate.

But did you know that almost 65% of all people are visual learners, while 80% of curriculum is still auditory (oral)?

So what can you do to incorporate this reality into your lesson plans, your teaching methods, and / or your classroom? The answer can be simple enough: infographics (of course). Using infographics ties in the visual and the educational components quite nicely. Not only can you use infographics to teach a specific unit or lesson, you can have your students create them on their own for projects and homework to help drive home the content they’re supposed to be learning.

When we say you can use infographics for pretty much anything (and any topic) in the classroom, you may be doubtful, but here are a just a few examples:

Infographics in Math
You can use infographics to help display pertinent information on a wall, in your students’ homework binders, or as part of a study sheet for a test. You can also use infographics as a way to remind students of formulas, break down a specific process, or just reiterate information in a way that is more visually appealing that reading out of a textbook.

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English and Literature Classes

One of the areas where people tend to avoid visuals is in classes that are steeped in reading and writing. But this is where infographics could really help a huge number of students who have a difficult time with reading comprehension or who don’t like the subject matter. Book reports, homework, plot and theme synopses, and even word breakdowns and definitions can all be placed in an infographic format that helps a visual learner absorb more of what is being discussed in class.

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Scientific Infographics

Do you honestly expect your students to absorb everything you’re saying on the process of photosynthesis, cell multiplication, the tectonic plates, or the Periodic Table of Elements? Of course not! Odds are, you’ve been drawing diagrams and handing out visual reminders of these processes and important tools for years. In your own way, you’ve already been creating infographics without the digital aspect. Why not improve the process by creating an extra visually appealing infographic that students can remember and pull from memory when they need to?

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History Class Infographics

In our opinion, one of the coolest things about infographics is that they come in so many different formats that you can pretty much incorporate any information into some sort of infographic. When it comes to teaching history (probably one of the hardest subjects to get students interested in), timelines are incredibly useful. It helps students see the progression of an event, how certain things led to another, and the visual reminder of that timeline can help them recall those pieces later on.

But you can also get creative; use charts and pictures and arrows to draw connections between events that would be harder to connect in other formats (oral lecture, written notes, etc.). Why not incorporate unique visuals to make it easier for your students to recall the information when it comes time to talk about the subject or to take a test?

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Teaching Students to Create Infographics Themselves

While using infographics in your lesson plans, as handouts or test review, and even posting them around the classroom are all effective uses in education, you can also teach students to create and use infographics on their own. This is especially easy if you have access to a computer lab and can lead a lesson how to use platforms like Easel.ly, or if your class has tablets or laptops they can use.

Teaching students and children to create infographics that contain vital information about the unit or subject they’ve covered can help them retain and recall information with greater accuracy. In fact, most studies find that 65% of visual information can be recalled 10 days later! That’s impressive, given the average length of a lesson plan is 5 days before a test. If you’re wondering how to help students create infographics, share infographics in a class setting, and figure out how to create impressive images all on their own, check out:

Easel.ly Groups – New Feature!

Infographics That Help You Build Better Infographics

Using and Creating Infographics with Easel.ly in the Classroom
And sign up to get our FREE e-book “Infographics in the Classroom” for an in-depth look at the process behind teaching with infographics!

Fun Facts about Independence Day (Using Infographics)

The Fourth of July is the day we celebrate the signing of the Declaration of Independence in 1776. Of course we call this Independence Day, but did you know that this wasn’t actually when the U.S. gained its independence? Independence wasn’t actually granted until the American Revolution ended in 1783, with the signing of the Treaty of Paris.

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And while citizens celebrated the bicentennial anniversary of Independence Day in 1976, the national (paid) holiday wasn’t declared until 1941 – 165 years after the signing of the Declaration.

Celebrating the Fourth of July

Today, the Fourth of July is a day for BBQs, fireworks displays, and much-needed time off. The week before the Fourth of July is the largest revenue marker for hot dogs and fireworks, and it’s expected that nearly 70% of all workers have the day off in the United States. It’s also the date of the most fire and firework-related injuries seen in hospitals, with nearly 12,000 people seeking treatment for their wounds and twelve people dying in 2015.

Whether you’re in New York, New Jersey, Texas, or anywhere else, firework shows draw huge crowds and cost a ton of money. Of course, personal firework use is banned in Delaware, Massachusetts, New Jersey, New York, and Rhode Island, so keep that in mind! If you live somewhere with firework restrictions, pay close attention or you’ll get fined an arm and a leg. If you have no restrictions and can enjoy fireworks freely, please be safe and responsible.

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We at Easel.ly would like to wish you and yours a happy, safe, and sparkling Fourth of July.

Make it Stick: Train Employees with Infographics

Training employees is one of the most time-consuming and critical phases of building a business. Naturally, you want to make sure you do it right the first time around. But how do you make your training process actually effective? How do you cut out the terrible training videos, the binders of information they’re never going to read, and provide them with materials that will actually help them do their job? Easy! Use infographics (you knew we’d say it).

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Give Them Relevant Company Data

If you want new employees to understand the growth, impact, or direction of your company, giving them memorable, visual representation of data can help. It also helps to show how many sales, products, or services your company offers to give them a quick reference material in times of need.

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Remind Employees What You’re Looking For

After the hiring process is over, people tend to get a little nervous, feel a little insecure, and generally worry that they will totally let your company down. Why not give them a friendly reminder that they’re exactly the right employee? Plus, a little humor goes a long way in making people feel a lot more welcome in their new environment.

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Safety Posters

Do you have a factory or own a business where safety is paramount? You can always use infographics to show the right procedures, or just remind people to be safe on the floor! People can recall up to 65% of visual information up to 10 days after receiving it – but only 10% of what they read! Keep that in mind next time you’re wondering why employees can’t seem to remember protocol!

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Instituting Change

Every organization implements a new program or process at some point. Even if you have had employees for years, you have to find a way to instruct and introduce your new programs in a way that sticks. Why not use infographics to highlight the reasons why you’re instituting the change, how it’s going to work, and what the expected outcomes are? This can work great if you’re in the Human Resources department, as you can see in the image below.

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There is a lot of power in infographics, especially when you run your own business or need to get the word out across your organization quickly and easily. Training employees is easier when you utilize visuals that cut straight to the chase, and make it easy for your employees to understand the what and why of each situation. Don’t waste your time training with ineffective messages, and make it easier for your employees to start working effectively.

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