Kai is Easelly's resident wordsmith. When not engrossed in a book, she's most likely taming tardigrades or gushing about the gut microbiome, The Expanse, and armchair behavioral economics.
Do you prefer structure or going-with-the-flow when starting an infographic design project? Whether you favor one over the other, an infographic outline serves as a checklist to ensure that you’ve covered every tidbit of the message or idea that you want to communicate. How to outline an infographic Here’s an infographic describing the steps in …
Infographic Design Basics: 3 Steps to Outlining Your Infographic Read More »
Are you about to make your first infographic design? Or are you curious if you’ve been doing infographics right? Whether you’re about to dip your toes into infographic creation or you’ve been doing it for years, taking structure into account is an equally essential step as writing a thoughtful infographic design brief. So what does a …
Infographic Design Basics: The Simple Infographic Structure Read More »
At Easelly, our mission is to help you bring your ideas to life through visual storytelling and infographic design, with or without design experience. With fall and the holidays nearly upon us, it’s the perfect time to take a step back and take stock of what’s to be done for the last quarter this year. How has …
You’ve probably stumbled upon infographics that undoubtedly nailed it in terms of engagement and shareability. Creatives and marketers call these pieces as content home runs. So how do you come up with infographics that will dramatically increase your chances of hitting the proverbial content home run? The truth is these popular infographics didn’t happen by …
Getting people to pay attention to your offers or message is one of the biggest challenges in today’s businesses, whether large or small. While learning the ins and outs of artful storytelling can be a leverage, telling stories and creating content isn’t enough. Your medium — how you tell your story — can also make …
5 Essential Infographic Design Tips to Boost Business Communications Read More »
American musician and actor Tom Waits once said: We live in an age when you say casually to somebody ‘What’s the story on that?’ and they can run to the computer and tell you within five seconds. That’s fine, but sometimes I’d just as soon continue wondering. We have a deficit of wonder right now. …
5 Library Infographics for National Library Card Sign-up Month Read More »
As a business owner or entrepreneur, there’s nothing more perfect than starting your day with some quiet time and a fresh cup of coffee (milk or tea if you’re not a coffee person). You get extra points if you can do things that you’ve been putting off for a while now: meditate, read a book, …
How to Use Infographics to Generate Qualified Leads For Your Business Read More »
Before you start down the path of designing infographics, it pays to understand what truly makes an effective infographic. Striking colors? Wonderful use of typography? Attention-grabbing headlines? Sure, a lot of people will likely say that there’s no definite set of criteria to follow because people’s perception of what’s effective can vary. For example, Joanna …
Your 3-Step Checklist to Effective Infographic Design with Examples Read More »
In 2009, NY Times journalist Rob Walker and author Josh Glenn went thrift shopping and shopped for “unremarkable, castoff thingamajigs. They planned to auction these seemingly insignificant objects on eBay. As a social experiment, they asked talented, creative writers to spin unique tales, in any style or voice, about the object before they were auctioned. …
Visual Storytelling: The Secret Ingredient in Small Business Marketing Read More »
Marketing your small business. Your head’s spinning just thinking about it. You already have a list of things to do before you officially spread the word about your new small business. Build a website. Be on social media. Create and share content. Growth-hacking. Network and sponsor local events. Rinse and repeat. But where do you …
The Single Most Important Step in Small Business Marketing Read More »
