Kai Tomboc

Kai is Easelly's resident wordsmith. When not engrossed in a book, she's most likely taming tardigrades or gushing about the gut microbiome, The Expanse, and armchair behavioral economics.

an illustration of a workspace of someone doing visual branding

5 Compelling Visual Brand Identity Examples to Inspire Your Own

As companies cultivate their brand identity, they must also define their personality, story, values, mission, and tone. However, companies often overlook their visual brand identity that encompasses all of these core elements. What is a visual brand identity and why it matters A brand’s visual identity is the visible component of branding like your brand …

5 Compelling Visual Brand Identity Examples to Inspire Your Own Read More »

an image of people wearing masks during a pandemic

20 Coronavirus Infographics: Reusable Templates and Resources

The coronavirus is far from over. As we try to regain a sense of normalcy in our daily lives, there has never been a more critical time to take stock of new data and become more informed. Here at Easelly, we’re helping you become more informed of the COVID-19 pandemic with infographics about the coronavirus. …

20 Coronavirus Infographics: Reusable Templates and Resources Read More »

illustration of infographics getting high engagement rates on instagram

How to Create Infographics for Instagram to Get More Engagement

Sharing content regularly on Instagram has clear benefits for brands and businesses of all sizes: boost in brand awareness, attracting new website visitors, and eventually transforming followers to loyal customers. Case in point — 72 percent of Instagram users say that they have purchased a product they saw on the app. Yet the engagement and …

How to Create Infographics for Instagram to Get More Engagement Read More »

How to Use Infographics for eLearning + Downloadable Templates

eLearning has enjoyed steady growth for the past decade with the rise of distance learning tools and massive open online courses (MOOCs). Over the last few months, though, distance learning has grown exponentially due to schools’ massive closures as a measure to slow down the spread of COVID-19. While adoption to remote learning approaches was …

How to Use Infographics for eLearning + Downloadable Templates Read More »

illustration of a marketer creating gated content for lead generation

A Beginner’s Guide to Gated Content for High-Quality Leads

You probably know what gated content is, even if you’ve never heard of the term itself. If you’ve ever asked or have been asked for your details in exchange for a free ebook, video, or product demo, you’ve encountered gated content. For marketers, gated content can be an effective way to generate leads—but the question …

A Beginner’s Guide to Gated Content for High-Quality Leads Read More »

How to Build a Unique Visual Brand Identity through Crowdsourcing

Presentation is everything.  For instance, one study concluded that diners were willing to spend as much as three times more on a well-plated dish.  When it comes to brand identity, your visuals are your brand’s first impression.  Logo shapes, colors, and typography tells your story without saying a word, including your company’s purpose and vision.  Not …

How to Build a Unique Visual Brand Identity through Crowdsourcing Read More »

two people making an infographic for their webinar

How to Use Infographics for an Engaging, Memorable Webinar

There are two kinds of webinars in this world. You have webinars that make you feel like you’re ready to take on anything after an hour of new insights, ideas, and inspiration — may it be signing up for a short course or starting your first website.  The speaker was confident, and everything was glitch-free. And …

How to Use Infographics for an Engaging, Memorable Webinar Read More »

illustration of a checklist for effective visual branding

A 5-Point Checklist for an Effective Visual Branding Strategy

No matter how original or innovative your product or service may be, your company is only as valuable as your brand image.  In the 2019 Edelman Trust Barometer Special Report, 66 percent of consumers surveyed would rather stick with their brand of choice than a competing brand claiming to be more innovative. Meanwhile, 75 percent said …

A 5-Point Checklist for an Effective Visual Branding Strategy Read More »

illustration of a health care professional using an infographic for patient education

High-Quality Healthcare Infographic Templates You Can Customize Quickly

At one point or another, you’ve probably found yourself researching a symptom on the Internet, only to end up worrying if you have this rare form of cancer. This is not a surprise given that health and medical information are some of the most frequently searched personal information online. On the downside, many healthcare information …

High-Quality Healthcare Infographic Templates You Can Customize Quickly Read More »

How to Stay Productive While Under Quarantine During a Pandemic

It looks like covid-19 is putting the world to a halt — from travel bans to businesses shutting down indefinitely. Distance learning and working from home are becoming the new normal. While we’re waiting for news on a possible vaccine and as countries are trying to slow down the spread, towns and cities are either …

How to Stay Productive While Under Quarantine During a Pandemic Read More »

crowdsourcing for branding

5 Ways Crowdsourcing Will Transform Your Branding Strategy

As technology continues to evolve, our world is connecting like never before. Not only can these connections expand our network, but they can also grow our businesses. Through crowdsourcing, businesses can harness the brainpower and skillsets of large groups across the globe for countless ideas regarding any aspect of branding. Crowdsourcing as part of your …

5 Ways Crowdsourcing Will Transform Your Branding Strategy Read More »

Scroll to Top