Infographics Can Be Used for Any Subject!

As a teacher or educator, you’re probably used to using an overhead, maybe a projection from your computer, or even teaching kids how to use a tablet or computer for a research project. And maybe you’ve seen that your students respond better when you use something visual to entertain and educate.

But did you know that almost 65% of all people are visual learners, while 80% of curriculum is still auditory (oral)?

So what can you do to incorporate this reality into your lesson plans, your teaching methods, and / or your classroom? The answer can be simple enough: infographics (of course). Using infographics ties in the visual and the educational components quite nicely. Not only can you use infographics to teach a specific unit or lesson, you can have your students create them on their own for projects and homework to help drive home the content they’re supposed to be learning.

When we say you can use infographics for pretty much anything (and any topic) in the classroom, you may be doubtful, but here are a just a few examples:

Infographics in Math
You can use infographics to help display pertinent information on a wall, in your students’ homework binders, or as part of a study sheet for a test. You can also use infographics as a way to remind students of formulas, break down a specific process, or just reiterate information in a way that is more visually appealing that reading out of a textbook.

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English and Literature Classes

One of the areas where people tend to avoid visuals is in classes that are steeped in reading and writing. But this is where infographics could really help a huge number of students who have a difficult time with reading comprehension or who don’t like the subject matter. Book reports, homework, plot and theme synopses, and even word breakdowns and definitions can all be placed in an infographic format that helps a visual learner absorb more of what is being discussed in class.

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Scientific Infographics

Do you honestly expect your students to absorb everything you’re saying on the process of photosynthesis, cell multiplication, the tectonic plates, or the Periodic Table of Elements? Of course not! Odds are, you’ve been drawing diagrams and handing out visual reminders of these processes and important tools for years. In your own way, you’ve already been creating infographics without the digital aspect. Why not improve the process by creating an extra visually appealing infographic that students can remember and pull from memory when they need to?

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History Class Infographics

In our opinion, one of the coolest things about infographics is that they come in so many different formats that you can pretty much incorporate any information into some sort of infographic. When it comes to teaching history (probably one of the hardest subjects to get students interested in), timelines are incredibly useful. It helps students see the progression of an event, how certain things led to another, and the visual reminder of that timeline can help them recall those pieces later on.

But you can also get creative; use charts and pictures and arrows to draw connections between events that would be harder to connect in other formats (oral lecture, written notes, etc.). Why not incorporate unique visuals to make it easier for your students to recall the information when it comes time to talk about the subject or to take a test?

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Teaching Students to Create Infographics Themselves

While using infographics in your lesson plans, as handouts or test review, and even posting them around the classroom are all effective uses in education, you can also teach students to create and use infographics on their own. This is especially easy if you have access to a computer lab and can lead a lesson how to use platforms like Easel.ly, or if your class has tablets or laptops they can use.

Teaching students and children to create infographics that contain vital information about the unit or subject they’ve covered can help them retain and recall information with greater accuracy. In fact, most studies find that 65% of visual information can be recalled 10 days later! That’s impressive, given the average length of a lesson plan is 5 days before a test. If you’re wondering how to help students create infographics, share infographics in a class setting, and figure out how to create impressive images all on their own, check out:

Easel.ly Groups – New Feature!

Infographics That Help You Build Better Infographics

Using and Creating Infographics with Easel.ly in the Classroom
And sign up to get our FREE e-book “Infographics in the Classroom” for an in-depth look at the process behind teaching with infographics!

 

 

Fun Facts about Independence Day (Using Infographics)

The Fourth of July is the day we celebrate the signing of the Declaration of Independence in 1776. Of course we call this Independence Day, but did you know that this wasn’t actually when the U.S. gained its independence? Independence wasn’t actually granted until the American Revolution ended in 1783, with the signing of the Treaty of Paris.

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And while citizens celebrated the bicentennial anniversary of Independence Day in 1976, the national (paid) holiday wasn’t declared until 1941 – 165 years after the signing of the Declaration.

Celebrating the Fourth of July

Today, the Fourth of July is a day for BBQs, fireworks displays, and much-needed time off. The week before the Fourth of July is the largest revenue marker for hot dogs and fireworks, and it’s expected that nearly 70% of all workers have the day off in the United States. It’s also the date of the most fire and firework-related injuries seen in hospitals, with nearly 12,000 people seeking treatment for their wounds and twelve people dying in 2015.

Whether you’re in New York, New Jersey, Texas, or anywhere else, firework shows draw huge crowds and cost a ton of money. Of course, personal firework use is banned in Delaware, Massachusetts, New Jersey, New York, and Rhode Island, so keep that in mind! If you live somewhere with firework restrictions, pay close attention or you’ll get fined an arm and a leg. If you have no restrictions and can enjoy fireworks freely, please be safe and responsible.

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We at Easel.ly would like to wish you and yours a happy, safe, and sparkling Fourth of July.

Make it Stick: Train Employees with Infographics

Training employees is one of the most time-consuming and critical phases of building a business. Naturally, you want to make sure you do it right the first time around. But how do you make your training process actually effective? How do you cut out the terrible training videos, the binders of information they’re never going to read, and provide them with materials that will actually help them do their job? Easy! Use infographics (you knew we’d say it).

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Give Them Relevant Company Data

If you want new employees to understand the growth, impact, or direction of your company, giving them memorable, visual representation of data can help. It also helps to show how many sales, products, or services your company offers to give them a quick reference material in times of need.

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Remind Employees What You’re Looking For

After the hiring process is over, people tend to get a little nervous, feel a little insecure, and generally worry that they will totally let your company down. Why not give them a friendly reminder that they’re exactly the right employee? Plus, a little humor goes a long way in making people feel a lot more welcome in their new environment.

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Safety Posters

Do you have a factory or own a business where safety is paramount? You can always use infographics to show the right procedures, or just remind people to be safe on the floor! People can recall up to 65% of visual information up to 10 days after receiving it – but only 10% of what they read! Keep that in mind next time you’re wondering why employees can’t seem to remember protocol!

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Instituting Change

Every organization implements a new program or process at some point. Even if you have had employees for years, you have to find a way to instruct and introduce your new programs in a way that sticks. Why not use infographics to highlight the reasons why you’re instituting the change, how it’s going to work, and what the expected outcomes are? This can work great if you’re in the Human Resources department, as you can see in the image below.

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There is a lot of power in infographics, especially when you run your own business or need to get the word out across your organization quickly and easily. Training employees is easier when you utilize visuals that cut straight to the chase, and make it easy for your employees to understand the what and why of each situation. Don’t waste your time training with ineffective messages, and make it easier for your employees to start working effectively.

3 Unexpected Ways Infographics Translate to Conversions and Sales for Your Business

Many entrepreneurs and business owners think of infographics as a great way to share data internally or with their current clients, or as a tool to spice up content with visually appealing images. Of course, this is all true, but that’s not all infographics can do for you. Infographics, when utilized properly, can actually generate sales and conversions that will help you grow your business. How?

1. Social Media Converts

Social media is king when it comes to marketing, conversions, and content. If you want someone to find your product, services, or message, you better be on every social media platform available. While you may already have a great content marketing campaign or a large following, you should really consider using infographics to boost you even further. Why do infographics work so well in social media conversion? When you use infographics on various social media platforms, they:

  • Get more engagement than written content (200% more likes on Facebook)
  • Result in more click-throughs (12% more traffic on landing page)
  • Generate public visibility and ease of access, making it more likely that people will choose your service or business over another
  • Sites like Pinterest drive sales. Pinterest is responsible for 40% of sales for some businesses (see infographic below).

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2. Retention on Your Website

A well-balanced content marketing approach is one of the best ways to increase your sales and conversions, as many marketers and business owners will tell you. But many people have yet to adapt to a well-balanced approach, and generally use blogs and text-based posts to try to get leads and create conversions. Statistically speaking, this doesn’t work as well anymore. People are bored with pages and pages of text, and you have about 1/10 of a second to make an impression on someone (see image below). The good news is that infographics actually help you beat the 1/10 of a second rule. How?

  • Visuals are processed within 13 milliseconds in some cases (that’s 0.0013 for you math whizzes out there – which is faster than 0.10)
  • People remember 80% of what they see

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Essentially, within just a hundredth or thousandth of a second, you make it easier for people to maintain their attention span, as well as absorb your information faster. With text alone, it can take a handful of seconds to absorb the information, and your audience is less likely to remember it later. Retaining information = retaining clients = conversions. Pretty simple math.

3. Inbound Marketing

If you’re wondering how to get more leads out of your website traffic, you’ve probably already gone the tried and true route, providing free and (hopefully) relevant, useful information. If you haven’t started this, or have only done it half-heartedly, it’s time to really evaluate your leads and inbound marketing approach. Infographics can work wonders on your lead generation campaign by providing a shareable, downloadable, and – most importantly – useful visual representation of information. Consider all of the infographics you could create that would look great mixed in with:

  • E-books
  • White papers
  • Daily email courses
  • Pop-up overlays and subscription boxes

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You can even give infographics as a free download for inbound marketing – people have searched for “infographics” 800% more than they did even 3 years ago, making them quite the popular choice. When you place yourself as a professional with insight into your specific market or target audience, and provide information that reflects who you are or why people need your business, your conversions will increase organically. People want the information, so put yourself in the best position to provide it.

The key to any conversion campaign and the best way to increase your sales is to provide content, services, or messages that people find useful, relatable, and that are easy to consume and put to use. Infographics help you do all that, so make sure you’re using them to their full potential.

Infographics Show the Difference Your Nonprofit Makes

As part of a team that runs a nonprofit, you are probably well acquainted with the difference your organization is making. You may even expend a lot of time, effort, and / or funds spreading awareness and trying to show the impact your nonprofit has. Polls and surveys indicate that people are more likely to donate to a cause that they know is making a difference, but the question is: How do you let people know, without a doubt, that your nonprofit is succeeding in its mission?

As you’ve probably guessed, infographics can be a huge asset in your cause marketing campaign. You want to engage your current audience, and give them an easy way to share your services, program, or message with others – whether they are sharing via promotional materials, social media, or even email. Without creating a massive PDF discussing the allocation of funds, writing blogs discussing the progress of new program creation, or even publishing a lengthy journal article on how your volunteers are working, you can show people that your nonprofit is undoubtedly effective.

How to Structure an Infographic for Your Nonprofit

Just like any other infographic you create, the idea is to be clear, concise, and to the point. You also want to make maximum impact with minimal text; the more your audience has to read, the less likely they’re going to be drawn in by your infographic, plain and simple. Take this infographic from Compassion International:

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This infographic tells you everything you need to know about the differences sponsorship makes in a child’s life, and shows the research in interactive and creative ways. There is not excessive text, and the text that is present is short, concise, and well-written. The other thing this infographic does well is immediately draw the audience in; infographics appeal to the emotional brain, so make sure you use images that show the people, animals, or places that your nonprofit is benefiting.

Another option for your nonprofit’s infographics is to focus on the difference people can make by engaging with your nonprofit or supporting your cause. This can come in the form of A) giving options, and B) showing the difference those options make in numbers. Take this next image below. It highlights the concerns and shows No Child For Sale’s mission, and then gives the audience a range of options that let them help. This triggers that emotional response once again, and the visual statistics stick in their minds much better than a written article alone.

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And then there is another option, the most short and simple of them all. The infographic below illustrates the main intent behind the nonprofit, and illustrates exactly what sort of difference their efforts make in blunt, bright statistics. Housing First essentially lays out their mission in 30 words or less, and they have designed a simple infographic that is easy to consume and harder to forget.

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And then there is the “Difference Made” infographic, which essentially shows your audience and potential donors exactly how you’re using your funds, what the greater impact of your programs are, and why more people should donate. This is usually relegated to the extensive white paper PDF packet that many nonprofits create to explain their expenditures and overhead, which tends to be incredibly dry and hard for the average audience to consume. Not only can you insert great infographics like the one below into your “drier” but necessary information packets, but you can also use it to generate social media buzz. This highly visual, bright infographic explains what MISHA does, why they do it, and who they have helped in the process without being overwhelming.

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It is projected that people who use infographics and other visuals in their cause marketing campaigns, social media, and email experience at least a 35% increase in engagement. For your nonprofit, that could mean 35%+ increase in donations, media awareness, volunteers, and / or connections. It is also believed that visuals help sway your audience to make an emotional decision, which can help increase your visibility as well as your bottom line. If an infographic can be so powerful in generating buzz for your nonprofit, why not start creating and using them today? Using Easel.ly’s countless infographic templates to promote your nonprofit might be the smartest marketing move you make as an organization!

 

4 Ways to Draw Your Audience in With Infographics

Possibly the most difficult part of creating infographics is making sure that they’re well designed, concise, and clear. Sometimes, we find ourselves making infographics that look more like pretty essays rather than the graphics they’re intended to be. Plenty of people make this mistake, but it’s time to see infographics as more than just a template for new fonts or images to use with your text. Infographics are a visual tool that you can use to tell a story (whatever story that may be) in the most memorable way possible. Here are four tips to help you do just that.

1. Ditch the Paragraphs

Take a moment to think about what you want to say in your infographic. Do you need to relay data or statistics? Do you want to explain how something has grown or changed over time? Do you want one final point to really stick out? Think about how you can say what you need to say with ONE picture or ONE sentence. (Consider the image below if you need help.) If your concept or subject is too complicated to break it down into either an image or a sentence, consider making a series of infographics on the different facets of your subject, or possibly think about narrowing your subject down.

Taking this time to really evaluate the important bits of information will prevent you from sharing overwhelming, text-based infographics. If you skip this step, you might end up with lines and lines of information, which overwhelms your audience. Don’t force them into reading your infographic – help them visually absorb your information!

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2. Make it Move

One of the coolest thing about infographics is that they can tell a story in pretty much any direction you can think of. They can tell linear stories…

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They can show how things are connected…

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Or they can show the different paths you can take…

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One thing they don’t do is spell out which way to move. Nowhere in these infographics does it say “Turn here,” or “Now let’s move to the blue square.” Your brain naturally knows where to go next if the infographic is well organized, right? So next time you’re thinking of an infographic, think about how you can design the infographic so the brain naturally knows where to go next, rather than overwhelming your audience with direction. If you can highlight your points in one image or one sentence and then connect the dots in visual ways, you’re on the right path!

3. Let the Icons Do the Work

After creating your general theme or layout for your infographic, you might be tempted to fall back on text to get your point across. Resist temptation! Instead, really try to think about what icon or image you can use in place of words that will get the point across better. What do you think about

when you see a big check mark?image06 What do you think about when you see a large “X”?

image02 Translate this into other points – use meaningful images and get creative!

Why not use little stick figure icons to represent people in your data or use a pie chart or graph to explain your stats (or both, like the image below)? This can get tricky for some subjects, like history or literature, but the more creative and visual you get, the more your audience will respond. There is always ONE image you can use for whatever statement you want to make, and if not, try to stick to ONE sentence to explain something images cannot.

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4. Think 100% Visual

While not every point you can make will always be translated into visuals, thinking about your information visually will help you make infographics that stand out and tell exactly the story you want them to. It also gets your creative juices flowing. The second you try to challenge yourself to make your data 100% visual, your brain will work in ways to make that happen. You can also use infographics to make a standalone visual that supports your presentation, blog, product, business – whatever. Make a visual that represents a few main points about what you’re trying to expand on. The second you connect visually to your audience, the more likely it is they will want to hear the rest of what you have to say.

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Class Rules: Infographics for Every Teacher

School is out for the summer (in the United States at least), but that doesn’t mean teachers aren’t already gearing up for the next session. If you’re a teacher and you find yourself already bogged down in lesson plans and deciding how best to organize your classroom, here are a few ways that infographics can make your job a little easier.

Fun fact: About 65% of the population are visual learners, and visual content can improve learning up to 400%.

Just because there are rules doesn’t mean kids will always remember them. Use infographic templates from Easel.ly to list rules. Print off the sign and post it wherever you need to!

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Plus who really ever reads the syllabus? Make it an infographic instead!

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What about teaching a specific unit or trying to highlight a point with an overhead or slideshow demonstration? From history, geography, math, and even grammar… You can make infographics for just about anything. Don’t expect kids to retain something they just read; give them something to see!

Fun fact: Visual input can be recalled with 65% accuracy ten days after receiving it, compared to 10% for reading.

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You can even use infographics for a school wide policy change, increasing awareness, or sharing a an important message.

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The more visual input you allow into your classroom (and school), the more you’re allowing your students to be stimulated and retain information at the same time. Hopefully these infographics have made your summer a little easier. Check out more educational templates with Easel.ly’s pro account – there are discounts for teachers and students!

Using Infographics to Attract Pinterest and Instagram Followers

Do you have a new business? Are you trying to regain interest in an established business or product venture? Are you trying to build (or rebuild) your brand? Odds are, you know just how important social media is in earning any sort of visibility in today’s world. In fact, marketing statistics indicate that Facebook is the greatest influencer of Google analytics and rankings, based on click-throughs and backlinks. Twitter is the greatest source of reviews and interactions, where 53% of customers provide feedback for businesses (positive or negative). But these platforms are traditionally text-based -especially Twitter. Because of this, many people have underestimated the power of platforms like Instagram and Pinterest, even as the Internet tides are changing to favor images over text.

Visual Marketing

Marketers have noticed that, over the past 5 years or so, visual media has started attracting more attention, interaction, and conversion (in the form of subscribers, likes, follows, and even sales). Posts with visuals are exponentially more likely to be engaged with – regardless of the platform. By now, hopefully you know just how much people also love infographics. But if so many people already interact with infographics on more “popular” platforms like Facebook and Twitter, why do you need a presence on Instagram or Pinterest?

Well, for one, there is a demographic on these platforms that cannot be matched elsewhere: the average Instagram user is 18-29 years old, making them a Millennial and one of the largest driving forces in buying power and dollars spent in the economy (yeah, you want to get their attention). Pinterest users are often women – another strong buyer group – but the broad expanse of topics on Pinterest is what makes it a great home for virtually any business. Bonus? Backlinks and traffic through Pinterest are boosted exponentially because of their unique “pin link” design. Basically, when you use these other platforms to attract a following, you and your business will benefit greatly.

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The importance of a “well-rounded” online social media presence and the utilization of infographics on those platforms should not be taken for granted. The demographic you reach on Facebook is entirely different from the one you reach on Instagram; use both to your advantage. Visual social platforms like Pinterest and Instagram are the perfect tool for sharing your visual content and building a larger (and more engaged) following!

Utilize Instagram and Pinterest Properly

Do you only use Instagram or Pinterest personally? Create a business account as soon as you have a file full of images that you can use to “fill in” your boards and feed. Using all of the awesome infographics you or your business has created, start posting. As you do that, start following similar businesses, influencers, or people you follow/like on other social media platforms to build a base of connections. This isn’t hard, as many people enjoy following back once they gain a new follower. Then comes the fun part. Instagram and Pinterest are very different animals, even though they are largely similar in terms of visual emphasis.

Infographics on Instagram

For Instagram, there is no way to post a picture and have your followers engage with it (other than double-tapping it to “like” it). If you post an especially awesome infographic and someone one wants to share it, they will “repost” and credit it to you, with proper @ handles and hashtags. Other than that, though, there isn’t much conversion. There are a few ways to work around this now, though. You can:

  1. Insert the link to your website or landing page in your bio, and mention this in the caption underneath your image. People click on your account, find the link in the bio, and then are transferred to your site. (To see our Insta page, follow us on Instagram @easel.ly)

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  1. Sync other platforms to your Instagram. Then when you post something, people see the link or image to your Instagram account on Facebook or Twitter. This gets more interaction, more followers, and more click-throughs.

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Want some insider tips on when to post in Instagram to get the most attention? Here’s a little infographic for you.

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Now on to Pinterest, which is a little more “click friendly.” Want to follow our Infographics board? Check out our Pin page here.

Infographics on Pinterest

To create a new pin, all you have to do is select “Upload a New Pin,” (generally in the bottom right corner of your home feed) and save it to one of your boards. Name your boards something search-friendly, like “Infographics,” or split your infographics between topics, like “Business Launch Infographics,” or “Infographics for Educators,” etc. Whatever your infographic collection looks like, organize it in a way that maximizes the experience for your followers. The best part about creating a new pin is that you can usually just use the URL, rather than uploading from a drive (which is still an option).

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Just like Instagram, there is an art to posting on Pinterest. As you probably know from personal use, it can be quite the black hole for attention. It’s important that your infographics stand out on Pinterest as much as possible, so here are a few quick ‘n’ dirty tips to help you.

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What Now?

Hopefully this little “tutorial” helps you get started sharing infographics and boosting your social media following on Instagram and Pinterest. Keep sharing your new images as you create them, and update the links in your Instagram bio every time you have a new blog or article connected to the infographic. Keep building your following, and actually contribute to the feeds and boards you enjoy. Just like in-person networking, building a social media network isn’t just a “like and like me back” relationship. You have to be a contributor to earn attention, so make sure you’re working on that as well.

That’s all for today. Let us know how your Instagram and Pinterest infographic adventures go- and follow us on Instagram @easel.ly and on Pinterest.

4 Reasons Your Infographic Doesn’t Stand Out

Infographics are becoming “all the rage” these days, but the sheer volume of infographics created (over 4 million on Easel.ly!) make it hard to stand out from the crowd. Once you’ve got your information, message, and specific audience in mind for your infographic, this is the biggest dilemma you’ll come across. So how do you overcome this hurdle and create truly unique and identifiable infographics for yourself, your organization, or your business?

1. Striking Templates

Think about the last really great infographic you saw. Was it poorly designed, with boring colors, bad organization, and even worse formatted text boxes? Probably not. Odds are that it was in vivid color, with logical movement of information and icons, with simple and memorable data inserted. To truly make your infographic stand out, be picky about your template, the icons you use, even the font you place your text in. Make it visually enticing so you stand out from the other infographics who put minimal effort into their design.

Using Easel.ly’s pro account, you can find pretty much any template imaginable. There’s even a huge selection on the basic option, or you can “Start Fresh” and create your own.

How cool is this new template?

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2. Clear Organization

Bottom line with infographics: your audience needs to know where you’re going. Literally. Too many unexplained icons, little-to-no clear movement, and too many different “areas” within an infographic will distract and annoy people. An excellent infographic is one that is laid out intelligently, in a way that flows without effort. You want people’s eyes to either fall seamlessly on the next piece of information, or you want to show them exactly where they want to go. Look at the infographic below. Not only are things numbered clearly, but there are arrows just to make things super clear. Don’t assume people will just “get it,” make sure that they will!

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3. Short and Sweet

While many people are fans of the endless-scroll infographics, many analytics show that people prefer infographics that fit within one screen window or just slightly over. Avoid pages and pages of infographics; if you have that much to say, create multiple images and release them separately. This tip also goes for your written content. An infographic is heavy on the graphics, not on text. Let your icons and numbers do the talking, and explain only what you need to.

This infographic says plenty in less than 25 words – you should try it. Impressing people with your creative interpretation of the data, your product, or message will speak volumes.

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4. Fine-Tuned Formatting

We’re all in a hurry, infographics can take time, and worst of all – there isn’t a spell checker in the Creation tool. That’s still not a very good excuse for creating an infographic that has text boxes out of place, improperly sized icons, and/or generally bad spelling. You could have the most useful information on the planet in your infographic, but if it looks like a toddler whipped it up (no offense to them, they could probably do better than some adults), your audience will move on without a glance. Not sure what we mean by “poor formatting”? Take a look at the image below. It hurt us just to make such a great template look like this.

Of course, your infographic would never look this bad… right?! All it takes is looking better than the majority of “newbie” infographic creators out there to make your image get noticed. Take the time to double and maybe even triple check your image before sharing it, or ask friends or colleagues to proof it for you. We all make mistakes – we just don’t have to make them permanent.

 

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http://easel.ly/infographic/8vme8n

Have a better idea of what makes an amazing infographic stand out? Start creating today!

Why You Need Call to Action in Your Infographic

Creating an infographic for your nonprofit organization or business is a great way to boost awareness, increase conversions, and generally entertain and attract viewers. But while we get caught up in creating the most amazing infographic possible, we often forget one teensie-weensie little detail: the call to action.

If you’re unsure of what a call to action is, it’s basically a direct action that the person viewing your infographic can take to interact with you, your nonprofit, your business, or your product. If you’re a nonprofit, a call to action can be something like, “Donate to our cause today at www.____.com.” If you’re using your infographic as an advertisement for your services, a call to action could be, “Contact us today at xxx-xxx-xxxx to get a free quote!” or “Follow us on Facebook and Twitter!”

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Better yet, why not advertise your business or your services by giving people a taste of what you have to offer, or a way for them to interact with your cause? A call to action doesn’t just have to be a direct order to follow, like, or donate. It can be anything that gives people the tools to act on what they’ve learned from your infographic.

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http://easel.ly/infographic/qmhcgu

The whole point to using infographics is to get people to engage in new ways with your idea, product, service, or cause. If you don’t include the call to action, people may walk away with more information but they won’t have a way to apply it. Give your audience a call to action, and boost your business, idea, or nonprofit cause to new heights.