Creating an infographic for your nonprofit organization or business is a great way to boost awareness, increase conversions, and generally entertain and attract viewers.
But while we get caught up in creating the most amazing infographic possible, we often forget one tiny yet critical detail — the call to action.
If you’re unsure of what a call to action is, it’s basically a direct action that the person viewing your infographic can take to interact with you, your nonprofit, your business, or your product.
Examples of call to action in infographics
First off, if you’re a nonprofit, a call to action can be something like, “Donate to our cause today at www.____.com.” Here’s a great example:
Second, if you’re using your infographic as an advertisement for your services, a call to action could be, “Contact us today at xxx-xxx-xxxx to get a free quote!” or “Follow us on Facebook and Twitter!” Check out the example below:
Why not advertise your business or your services by giving people a taste of what you have to offer, or a way for them to interact with your cause?
Meanwhile, a call to action doesn’t just have to be a direct order to follow, like, or donate. It can be anything that gives people the tools to act on what they’ve learned from your infographic.
Finally, call-to-action statements (not just a specific section) can be peppered throughout your infographic. The infographic below illustrates this example perfectly.
Make your infographic work for you with call-to-action statements
You don’t have to sound like a salesperson in your call-to-action statements. The takeaway here is to really get to know your audience intimately so you’d be able to call their attention the best (and most appropriate!) way possible.
*Editor’s Note: This blog post was updated on April 4, 2019 for accuracy and comprehensiveness. It was originally published on May 23, 2017