Why You Need a Call to Action in Your Infographic

Creating an infographic for your nonprofit organization or business is a great way to boost awareness, increase conversions, and generally entertain and attract viewers.

But while we get caught up in creating the most amazing infographic possible, we often forget one tiny yet critical detail — the call to action.

If you’re unsure of what a call to action is, it’s basically a direct action that the person viewing your infographic can take to interact with you, your nonprofit, your business, or your product.

Examples of call to action in infographics

First off, if you’re a nonprofit, a call to action can be something like, “Donate to our cause today at www.____.com.” Here’s a great example: 

call to action infographic example 1
Would you like to donate or volunteer? Either way, you’re helping support the group!

Second, if you’re using your infographic as an advertisement for your services, a call to action could be, “Contact us today at xxx-xxx-xxxx to get a free quote!” or “Follow us on Facebook and Twitter!” Check out the example below: 

infographic call-to-action example 2
Garage door problem? Who you gonna call?!

Why not advertise your business or your services by giving people a taste of what you have to offer, or a way for them to interact with your cause?

infographic call-to-action example 3
The texts inside the orange box are the call to action. Would you like to adopt a kitten today?

Meanwhile, a call to action doesn’t just have to be a direct order to follow, like, or donate. It can be anything that gives people the tools to act on what they’ve learned from your infographic.

infographic call-to-action example 2
In this example, the call to action is encouraging the reader to read the full report. You don’t want you and your business to be vulnerable from data breaches.

Finally,  call-to-action statements (not just a specific section) can be peppered throughout your infographic. The infographic below illustrates this example perfectly.

call to action in infographics example 5
How many call-to-action statements can you count in this infographic?

Make your infographic work for you with the right call to action

You don’t have to sound like a salesperson in your call-to-action statements. The takeaway here is to really get to know your audience intimately so you’d be able to call their attention the best (and most appropriate!) way possible.

Ready to get started with your infographic project today? You can either go the DIY route or ask our design service team to make one for you. Either way, we’re here to help!

*Editor’s Note: This blog post was updated on April 4, 2019 for accuracy and comprehensiveness. It was originally published on May 23, 2017

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