10 Types of Infographics with Examples and When to Use Them

It’s easy to choose an infographic format or type that works for you. But keep in mind that the infographic should not be about you nor your brand or topic.

Designing a specific type of infographic because it’s more convenient on your end should never be the goal. It boils down to providing much value to your target audience.

After all, there’s no point reaching out to millions when your message doesn’t even resonate with them. Think value over volume. 
The question you should be asking is “What’s in it for your target audience and readers?”


10 infographic design formats for inspiration

With that said, here are 10 infographic formats with examples that you can refer to when you’re feeling uninspired with your infographic project.




1. Visual infographic

This infographic format makes a piece of writing or boring report more visual.

When to use:

  • You need to cut down on text
  • You want to make a plain article more interesting
  • You’d like to increase the sharing potential of your infographic


visual infographic format example

2. List-based infographic

If you want to support a claim through a series of steps, the list-based infographic format is a good option.

When to use:

  • support a specific claim or argument


list infographic format example

3.  Map infographic

The map infographic format is ideal for presenting and sharing data trends based on location

When to use:

* compare places and cultures using location-centric data


map infographic format example courtesy of Nicolas Rapp via Fortune Magazine

4. Versus or comparison infographic

The comparison infographic format compares two ideas, concepts, or objects.

When to use:

* highlight differences between two similar things
* highlight similarities between two unlike things
* prove one option is superior/inferior to the other


comparison infographic formation via VetDepot.com

5. Data visualization or statistical Infographic

Data visualization is ideal in illustrating complex data and information through charts, graphs, and/or design.

When to use:

  • make data-driven arguments easier to understand
  • make facts and statistics more interesting to absorb


via http://www.jackhagley.com

6. Flowchart infographic

A flowchart infographic offers specialized answers to a question via reader choices

When to Use:

  • provide personalized answers for readers
  • showcase how multiple situations can reach the same conclusion


flowchart infographic example via Gregory Ferembach http://ferembach.com/portfolio/schemas-canal/

7. Timeline infographic

Use the timeline infographic format when you want to tell a story chronologically.

When to use:

* show how something has changed over time
* make a long, complicated story easier to understand
* show how one thing leads to another


timeline infographic example via Aurora University

Learn moreHow to Use Timeline Infographics + Templates to Download

8. Visual resume

An infographic resume helps job candidates in getting noticed during the recruitment process by turning their text-based resumes into stunning infographics.

When to Use:

  • Stand out in industries that are the most open to non-traditional resumes such as graphic design, marketing, and tech startups


visual resume example

9. Process infographic

A process infographic helps explain the steps of a process, somehow similar to the flowchart.

When to Use:

  • Simplify and break down a complex process into easy-to-digest steps or pieces of information


process infographic example

10. Interactive infographics

Interactive infographics are a great way to cover the full scope of infographic content through audience engagement and participation.

When to Use:

Attract audiences who favour creativity, out-of-the-box ideas, and novelty in the types of content they consume


interactive infographics example via https://www.simplybusiness.co.uk/microsites/hungry-tech/

Ready to make your infographic?

It’s incredibly easy to start making your infographic. You can either tinker with pre-made infographic templates or hire a professional infographic designer to create it for you.

If you’re still unsure about the right infographic type to use, have you thought about writing an infographic design brief?

Writing a creative brief will help you discover why you’re creating the infographic and which infographic type is the most appropriate.

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