Do I Need an Animated Infographic? [+Examples]

Here at Easelly, we recently launched our animated infographic service on top of our infographic maker tool and infographic design team for hire.

You’re probably wondering if an animated infographic is right for your business needs, school activities, or personal brand goals.

This quick checklist will help you figure out!

What is an animated infographic?

An animator will transform your static infographic into an animated infographic by adding interactive elements, pops of color, or smooth transitions. Objects will likely fade, flash, or move. These subtle micro-animations help highlight particular sections in your infographic.

As a result, you get an infographic that’s more immersive, familiar, and human. It’s a bit cliche, but animated infographics empower you to show rather than tell.

10 key reasons to get animated infographics

Did you know that you have 7 seconds to grab your audience’s attention?

Good thing the brain responds to visual motion in an instant. Animated infographics add motion to complex information and ideas so you can capture and hold your viewer’s attention when you want it.

Motion in your infographic makes your story come to life, captures emotion, and evokes curiosity. It elevates your infographic from good to great!

You need an animated infographic if you answer yes to any of the following questions: 

Do you want to:

Make your content easier to understand and grasp

The subtle movements in the infographic below make it a more engaging read!

animated infographic example 1

Extend the shelf life of your infographic

Imagine using the animated infographic below every February!

animated infographic example 2

Direct and demand attention where you want it

Animation in your infographic helps you stand out and break out from the norm in content creation. It’s a great way to get people to pay attention and listen.

animated infographic example 3

Boost your website traffic and engagement

This animated visual guide to proper infant seat harness use is definitely a crowd-pleaser!

animated infographic example 4

Promote on a wide range of platforms – from Facebook to Twitter to Reddit

Why use gifs and memes for social media promotion and interaction when you can use your own animated infographics?

animated infographic example 5

Increase information retention

Have you been looking for an excellent alternative to visual aids in the classroom? Try animated infographics for a more immersive learning experience.

animated infographic example 6

Find a low-cost replacement to videos

Animated infographics are an exciting way to bring your audience right inside the story that you want to tell. Plus, you don’t have to spend a lot to have them done!

animated infographic example 7

Tailor content for different audience segments

Use animation in your infographics to create content that will truly connect with your target audience.

animated infographic example 8

Have more content assets minus the massive budget

Good visual content is a commodity. With animated infographics, you’ll have more visual assets without having to put a big dent in your wallet.

animated infographic example 9

Inform and entertain your audience at the same time

When you add movement to the mix, your infographic becomes more than just an informative piece of content. It also entertains your audience which in turn builds an emotional connection with them.

animated infographic example 10

How to use animated infographics in marketing

If you’re a marketer or business owner, animated graphics can transform your business content into a more satisfying experience.

Watch the video below to discover how you can use animation and motion graphics to make your content more engaging and relatable!

Ready to add animated infographics to your visual content library?

If you answered yes to any of the questions in the checklist above, you definitely need an animated infographic. Get your animated infographic in 3 easy steps with Easelly.

Making content isn’t enough to illustrate a process, break down a complex concept, or share your story. You have to create a content experience. It’s what makes a big difference!

More to learn from the blog…

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