Top Tips from Experts on What Makes a Great Infographic

Over the last few months we have received a huge amount of questions as to what makes a great infographic and how you can stand out from the crowd. We did some research and found a great article by Eloqua that collected some expert opinions on the topic that we just loved, we also sprinkled in advice we found elsewhere that should serve you well.

Infographics support focused data with good design to tell a shareable story in a clear and concise manner – Three rules to great infographics: 1. compelling data, 2. rich graphics, 3. viral title.  via @funnelholic 

1. Focused data:

  • Use relevant data
  • Use reputable sources
  • Fact-check – if the data you’re working with is untrustworthy, than your infographic will be too,” – Tiffany Farrant-Gonzalez
  • Only use data relevant to your infographic’s message – A great infographic allows the viewer to grasp the implications of big data. via @Stevology
  • Credit your sources

2. Clear design: (Great infographics) in one word: clarity. via @AdamSinger

  • Limit your colour palette
  • Use simple graphics that that tie to your data
  • Use data visualizations that most clearly illustrates the data (only 53% of infographics use data visualizations) (x)
  • Convey the message at a glance – take a lot of data, or a number of concepts, and boil it down to one image.” via @mvolpe
  • Establish a connection between sections (good infographics utilize the hierarchy of information)
  • Make sure the graphics and numbers match
  • Limit width to 735 pixels (it’s the standard)
  • Anything over 5000 pixels tall will lose attention – “Too many infographics now are too darned big.” via @TDefren

3. Shareable story:

  • Answer an interesting question to grab audiences – A good infographic starts with a good ‘why’ question. via @ConversationAge
  • Use rational data to elicit an emotional response (infographics attract almost 450% more “actions” than typical posts) (x)
  • Graphics should tell the story – A great infographic tells a meaningful story in an instant. via @Jowyang
  • Use as little text (as possible) in a clear font – If your infographic is supplemented with 1,000 words, you’ve missed the mark. via @mikemacfarlane
  • Make the file as small as possible (compressed .jpeg) without sacrificing fidelity
  • Don’t forget to sign it with an embed code

Further Reading:

Top 30 Viral Infographics – 

Traffic Impact Of Infographics [Infographic] – BitRebels

7 Super Tips for Creating Powerful Infographics – Entrepreneur

6 tips for creating mind-blowing infographics – imediaconnection


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