Not all tenting is the same.There are two types of message delivery
protocols. SMTP and SMPP.SMTP stands for simple mail transport
protocol and its how email is converted to a text on your phone.
SMPP stands for short message peer-to-peer, also known as true
texting, and its the protocol created by the telecommunications
industry specifically for transmitting text messages.
Delivery takes 5-10 secs.
Confirmation are provided
by cell phone carriers and read rates are
or the MMA* and its 94% within 4 min.*
considered spare
delivery takes from The recipient can respond
10 mins – 24 hrs to the text allowing
No delivery How do
an instant conversation
confirmation or
reporting
they
Differ?
Cell phone carriers
Leads to lower have standard rates
satisfaction and and guidelines for short
more work code messaging
CHOICE
Recipient can’t
reply to the message or t-ln
It goes to an email or Opt-Out right
address somewhereWith instant 2-way conversations, texting allows you to from their phone
replace other inefficient ways of communicating
*MMA- Mobile Marketing Association
*Estimated time