,
2006 Sweden
2012 India
Popularity of Sodas where each cap is 10%
and mini caps are 5%
2012 Source: globaljournals.org/GJMEIR_VoLume12/2-
Consumer-Preference-Coca-Cola -versus.pdf
2006 Source: Inc diva-portal
Coke has always been in the lead
ICA
6Lea
Zpepsi
Source Inu.diva-porlaiorg/smash/get/dive2:207011/f?LLTEXT01.pdfrIS KING
Rated Favorite
Drink
Rated Second
–
Favorite Drink
–
Rated Least
–
Favorite Drink
29% 34% 37
,e4a6,–g-y5e Pepsi
Understanding the Cola Wars
Blind Taste Test of
Coke, Pepsi, and Ica*
*Ica is a generic Swedish soda.
It incomparable to Public brand soda.
50% —
40%
30%
20%
10% —
42%23% 35%
A study done by Baylor College of medicine discovered that labeling a
soda as Coca Cola enhanced its flavor to the subject. This even works if
the drink was not Coke. This was not true of Pepsis label. proving the
strength of Coca Cola’s brand name.
Source: www.tibrimedia.corn/webeite/content/research/papers/neuraL
correLetes_d_behevieral_preference_for_cuLturellyiemiliar_drinks.pdf
Blind Taste Test
2gpeoirtUep,e7c,’,-`,T,t,acectohlrad
:gpeo!irt7v’ePeaan4O’irsercoel;’eagr that had
18 and Under
48%
18 to 35
22%
Over 35
14%
www.acedemie.edu/1775601/OPERATION_STRATEGIES_FOR COCA-
COLA_VS_PEPSI_COMPANIES_TO_ATTRACT_THEIR_CLISTOMERS
The Future
Pepsi may offer a soda that is just as good as
Coca Cola, but Coke’s brand name is too well
liked. For this reason Pepsi is finding a
niche in a healthier food market, and Coca Cola
for more
is the victor of the Cola Wars.
http://www.investmentu.com/2012/February/are-the-coke-ve-pepsi-cola-wars-over.html
30%
30%
52%
18 and Under
18 to 35
Over 35