When you’re driving down the street, what do you see that makes businesses different from one another? For the most part, it’s their signage.
Signage is a powerful way to make your business stand out and create an instant impression on potential customers. So if you’re looking to give your business an edge, here are seven surefire ways to make your signage shine.
1. Use bright, bold colors
The colors you use in your signage can tell much about your business. Bright, bold colors signify that you’re an energetic, modern company, while softer hues convey a more calming, relaxing feeling.
For example, if you own a spa or salon, using softer colors in your signage might be more appropriate. On the other hand, if you’re a new tech start-up, using brighter colors will help you stand out from the competition.
Keep in mind color psychology when choosing the perfect hue for your business. Online Psychology Degree says 62% to 90% of consumers’ initial impressions are based on color alone, so it’s important to choose wisely.
Similarly, Review 42‘s think tank concluded that while color affects 85% of purchasing decisions and 93% of consumers rely solely on visuals when making a purchase, people have varying perceptions of colors depending on their culture and gender.
Thus, it’s important to consider your target audience when choosing the colors for your signage. Choose colors that appeal to your target market and reflect your business type.
2. Use unique fonts and graphics to create visual interest
Some of the most iconic businesses have instantly recognizable fonts and graphics. Just think of the Coca-Cola logo or McDonald’s golden arches.
Your font and graphics should be unique to your business and easy to remember. They should be consistent with the overall look and feel of your brand. And most importantly, they should be legible from a distance.
Ask yourself these questions when choosing a font and graphics for your signage:
- Is the font easy to read from a distance?
- Does the font reflect the type of business you have?
- Is the graphic easy to understand?
- Is the graphic memorable?
- Is the graphic consistent with the rest of your branding?
Your answers will help you choose the perfect font and graphics for your business signage.
3. Incorporate an eye-catching logo
Your logo is one of the most important elements of your signage. It’s often the first thing people see, so it must be eye-catching and memorable.
Consider Finances Online‘s report that, at 75%, logos are the most easily recognized brand identifiers. Furthermore, Study Finds claims that 50% of shoppers buy from brands they recognize.
It means a couple of things for your company. First, make sure your logo is unique and easy to remember. Design it consistently with the overall look and feel of your brand. Avoid using too many colors or complex graphics that will be difficult to reproduce.
Second, use your logo prominently on your signage. Don’t be afraid to use it as its focal point. It should be one of the first things people see when they look at your business, and it should be easy to spot from a distance.
4. Keep it clean and simple
Simplicity is key when it comes to signage. The last thing you want is a busy, cluttered sign that isn’t easy to read.
When designing your signage, less is always more. Stick to one or two colors, simple fonts, and easy-to-understand graphics. And most importantly, make sure your message is clear and concise.
The goal is to create a sign that’s easy on the eyes and conveys your message quickly and effectively. Avoid using too many words or complex graphics that will only serve to confuse people.
5. Make it big and bold
When it comes to signage, size does matter. The bigger and bolder your sign, the more likely people will notice it.
Think about it this way: if you’re driving down the street, which sign are you more likely to notice – the small one on the corner or the big one that takes up the entire storefront?
The same principle applies to business signage. The bigger and bolder your sign, the more likely people will see and remember it. So don’t be afraid to go big!
6. Use high-quality materials
The quality of your signage says a lot about the quality of your business. People will assume your business is cheap and flimsy if you use cheap, flimsy materials.
On the other hand, if you use high-quality materials, people will assume your business is also high-quality. That’s why it’s always worth investing in the best materials for your signage.
Some of the best materials for business signage include aluminum, stainless steel, and acrylic. These materials are durable, long-lasting, and look professional. They’ll give your business a polished look it deserves.
7. Make sure your signage is visible from a distance
You’ve been reading about it throughout this article, and now it’s time to reiterate – visibility is key when it comes to signage.
Your sign must be visible from a distance, easy to spot, and legible from afar. If people can’t see your sign, they will not know you exist. And if they can’t read your sign, they will not see what you do.
Moreover, don’t forget that your target market needs 5 to 7 brand interactions before they remember your brand. With that in mind, ensure your sign is visible from as many angles as possible. Place it at eye level and in a high-traffic area to maximize its exposure.
8. Illuminate your sign for maximum impact
Streets, highways, and business districts are often flooded with bright lights, making it difficult for signs to stand out.
If you want your sign to really pop, consider Illuminating it. Doing so will make it easier to see, both during the day and at night. And it’s sure to grab people’s attention, no matter where they’re coming from.
But don’t just stop at Illuminating your sign. You can also use light to highlight specific parts of your sign, like your logo or company name. Doing so will make it even more visible and eye-catching.
9. Get creative and think outside the box
There’s no shortage of businesses in the world, which means there’s a lot of competition out there. If you want yours to stand out from the rest, you need to get creative with your signage.
Think outside the box and come up with a truly unique sign. Whether it’s a one-of-a-kind design or an unexpected message, make sure it’s different from anything else.
For instance, you could create a 3D sign, use LED lighting, or even add a digital component. Or, you could use unique materials, like recycled wood or metal. The sky’s the limit!
The goal is to create a sign that’s eye-catching and memorable. If you can do that, you’ll be sure to attract attention – and customers – to your business.
10. Keep your signage up-to-date
Outdated signage is a surefire way to make your business look dated. If your sign looks a little worn out, it’s time for an update.
The same goes for any changes to your business. If you’ve changed your name, logo, or contact information, make sure your sign reflects those changes. Otherwise, people will be confused – and you could lose customers.
11. Hire a professional sign company
A professional sign company can do wonders for your business. Not only will they create a high-quality and eye-catching sign, but they’ll also make sure it’s installed properly.
A professional sign company like Easelly will also be able to advise you on the best type of signage for your business. They’ll take into account your budget, business goals, and brand identity to create a sign that’s perfect for you.
Hiring a professional sign company is always worth the investment. After all, your signage is one of the first things people will see when they come to your business. Make sure it makes a good impression!
Conclusion
If you want your business to stand out, signage is key. Follow this article’s tips to create a high-quality, visible, and memorable sign. And don’t forget to hire a professional sign company such as Easelly to help you out. With their services, you’re sure to make a lasting impression on potential customers. Get started today and see the difference signage can make for your business!