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Created with Fabric.js 1.4.5 BODEGAS ARANLEÓN S.L. PESTEL ANALYZING THE JAPANESE MARKET 3.- LEGAL Labelling is another aspect of the importation of wine carefully regulated, but unlike previous rates and requirements, it is part of the job of the Japanese importer, so the company exporting the wine will not be responsible for any incidents. All food products sold in Japan, both national and international origin, are subject to labelling requirements. Knowing this legislation about labelling could be important, because it is our product who will be entered into the market and a mistake at the labelling could affect it avoiding its commercialization. 3.4.- LABELLING This legislation requires using Japanese as the language of the labelling, with the following headings: - Product Name- List of ingredients.- List of additives.- Volume (expressed in milliliters or liters)- Or non-carbon Carbonate- Conservation Method- Country of origin- Name and address of the importer or distributor (depending on who is responsible for the product)- Warning to ban the consumption by minors (20 years)- Genetically modified products require indication on the label. Japan is a signatory of the "Madrid Agreement", by which designations of origin and geographical names must be respected and for this reason the use in the labelling of geographical names is restricted except for varieties that comes from those places. After knowing the regulations affecting the importation of wine to Japan we can conclude that this is a very protectionist system which imposes many trade barriers and their rates represents a significant increase in the price of the product.
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