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Created with Fabric.js 1.4.5 Quantify results = 2.5 x more likely to buy NC Life Expectancy 1. Your customers don't care about your innovations: They only care about the result you can help them achieve. x Effectiveness RatingsAmong B2B Users 63% of buyers makepurchashing decisions to solve problems. 30% buy to gain something. R 1981 1991 Facts tell, but stories sell. Bodyweight Since 1971 remember storiesafter a presentation. Only 5% remember statistics. of your customers will leave you. Retain them by positioning them asthought leaders, with continuousre-evaluation of business goals. % decreased risk of Depression % decrease inBlood Sugar Sources:North Carolina Prevention Report Card 2012Reaching the Healthy People Goals for Reducing Childhood Obesity Closing the Energy GapTipping the Scales 16% Customer who came through customer more. 2. Reminds customer of success. Alan Hall, Forbes2014 16% 3. Positions You as A Thought Leader:Attracts the Media with a pre-packaged story Reminds customer of success. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 16% The best way to do this? Tell a compelling story. 4. 70% Increases web traffic to your websiteas customers search for solutions to their problem. 63% 80% of B2B buyers use search to begintheir information discovery process for a business purchase. What is the story andnarrative behind everything you do? Good brand storytellers know how to integrate challenges, data and results to intrigue and engage readers in astory that connects emotionally with prospects. All rights reserved Shortens the sales cycle.Quantify results = 2.5 x more likely to buy Do your customer stories engage your readers? Call for a FREE analysis. Susan Owens @614-634-0629 In Person White Papers 14% Susan Owens consistently delivers clients the stories they need to shorten the sales cycle. Customer Stories Facts tell, but stories sell. Gartner CIO Survey 2014 "Right-brain dominance is the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us Source: 2014 B2B Content Marketing TrendsContent Marketing Institute/MarketingProfs Builds Customer LoyaltyReminds Customer of Successes 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 The Power OfA Customer Story
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