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Created with Fabric.js 1.4.5 Quantify results = 2.5 x more likely to buy NC Life Expectancy 1. Your customers don't care about your innovations: They only care about the result you can help them achieve. x Extended Shelf Life 63% believe marketing copy without acustomer proof is 1-sided marketing fluff. R 1981 1991 Facts tell, but stories sell. Bodyweight Since 1971 remember stories after apresentation. 5% remember facts. of your customers will leave you. Talking abouttheir sucess builds anemotional connection as they re-evaluate goals. % decreased risk of Depression % decrease inBlood Sugar Sources:North Carolina Prevention Report Card 2012Reaching the Healthy People Goals for Reducing Childhood Obesity Closing the Energy GapTipping the Scales 16% Customer who came through customer more. 2. Reminds customer of success. Alan Hall, Forbes2014 16% 3. Positions You as An Expert:Attracts the Media with a story Reminds customer of success. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 16% The best way to do this? Tell a compelling story. 4. 71% Increases web traffic to your websiteas customers search for solutions to their problem. 63% 80% consumers use search to begintheir information discovery process for a business purchase. What is the story andnarrative behind everything you do? Good brand storytellers know how to integrate challenges, goals and results to intrigue and engage readers in astory that connects emotionally with prospects. All rights reserved Do your customer stories engage your readers? Call for a FREE analysis. Susan Owens @614-634-0629 susan@plumbline1.com 14% Susan Owens consistently delivers clients the stories they need to build their business. Gartner CIO Survey 2014 "Right-brain dominance is the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us Builds Customer LoyaltyReminds Customer of Successes The Power OfA Customer Story Customer Stories most influential content in the awarness and evaluation stage. Put them on the landing page of your website. 46% usestories indefinitely. 43% usestories for two years. What is the story andnarrative behind everything you do? Source: 2012 InEvidence Global Customer Reference Survey "Right-brain dominance is the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us Facts tell, but stories sell. "Right-brain dominanceis the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us Source: 2012 InEvidence Global Customer Reference Survey
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