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Created with Fabric.js 1.4.5 0 10 20 30 40 50 60 70 80 January February March Your customers don't care about your innovations: They only care about the results you can help them achieve. 63% Bodyweight Since 1971 2. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us Positions You As a Thought LeaderAttracts the Media With A Pre-Packaged StoryBrings More Visitorsto Your Website of B2B buyers use web searchto begin their information discovery process. Susan integrates challenges, data and resultsto build a story that intrigues your prospects. All rights reserved Position You As a Thought Leader: Attracts the Media With A Pre-Packaged Story Check out the customertestimonials at plumbline1.comto see how Susan consistently deliversclients the stories they need to shorten the sales cycle. The Power Of A Customer Story Source: Chip & Dan Heath 93% rely on them during theevaluation stage 54% say customer stories are the #1 element lacking on vendor websites "Right-brain dominance is the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 71% Pricing SupportDetails 77% rely on customerstories during the awareness phaseof the sales cycle. 63% remember storiesafter a presentation. Only 5% remember statistics. Case Histories Missing ContentOn B2B Sites 2014 State of B2B Procurement study from the Acquity Group Source: 2014 B2B Web Usability Report: Huff/ KoMarketing ProductReviews Client List Rely on Testimonials and Case Studies Source: The Digital Evolution in B2B Marketing 2012 CEB/Google Facts tell but stories sell. Do you tell your customers about your results? Do your stories have keywords that attract search engines?Call for a FREE analysis. 614-634-0629
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