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Created with Fabric.js 1.4.5 0 10 20 30 40 50 60 70 80 January February March Quantify results = 2.5 x more likely to buy NC Life Expectancy 1. Your customers don't care about your innovations: They only care about the results you can help them achieve. x Effectiveness RatingsAmong B2B Users 63% of buyers makepurchashing decisions to solve problems. 30% buy to gain something. R 1981 1991 Positions You As a Thought LeaderAttracts the Media With A Pre-Packaged StoryBrings More Visitorsto Your Website Bodyweight Since 1971 % decrease inBlood Sugar Sources:North Carolina Prevention Report Card 2012Reaching the Healthy People Goals for Reducing Childhood Obesity Closing the Energy GapTipping the Scales 16% Customer who came through customer more. 2. Reminds customer of success. Alan Hall, Forbes2014 16% 3. Reminds customer of success. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 16% The best way to do this? Tell a compelling story. Positions You As a Thought LeaderAttracts the Media With A Pre-Packaged StoryBrings More Visitorsto Your Website 70% Increases web traffic to your websiteas customers search for solutions to their problem. 63% 80% of B2B buyers use web searchto begin their information discovery process. Good storytellers know how to integrate challenges, data and results to intrigue and engage readers in astory that connects emotionally with prospects. All rights reserved Shortens the sales cycle.Quantify results = 2.5 x more likely to buy Do your customer stories engage your readers? Call for a FREE analysis. Susan Owens @614-634-0629 susan@plumbline1.com Position You As a Thought Leader: Attracts the Media With A Pre-Packaged Story 14% Susan Owens consistently delivers clients the stories they need to shorten the sales cycle. Customer Stories Source: 2014 B2B Content Marketing TrendsContent Marketing Institute/MarketingProfs Builds Customer LoyaltyReminds Customer of Successes The Power Of A Customer Story Gartner CIO Survey 2014 Source: Chip & Dan Heath Awareness Stage 77% Evaluation Stage In Person 71% 93% rely on them during theevaluation stage 54% say customer stories are the #1 element lacking on vendor websites Facts tell, but stories sell. "Right-brain dominance is the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 71% Pricing SupportDetails Rely on Testimonials and Case Studies 77% during the awareness phase of the sales cycle. 63% remember storiesafter a presentation. Only 5% remember statistics. Case Histories Missing ContentOn B2B Sites 2014 State of B2B Procurement study from the Acquity Group Source: 2014 B2B Content Marketing Trends,Content Marketing Institute/MarketingProfs Source: 2014 B2B Web Usability Report: Huff/ KoMarketing ProductReviews Client List Source: The Digital Evolution in B2B Marketing 2012 CEB/Google
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