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Created with Fabric.js 1.4.5 Respond as quickly as possible. Studies have shown that if you respond within 48 hours, your sales closing rate goes up dramatically. Think about your own experiences. How manytimes have you tried to contact a company to request information and theynever got back to you. Ask necessary questions that will help you understand the needs better. Prioritize. Not all leads are created equal. Some adopters are making small purchases, and other have bigger budgets. Make sure you show your time and attentionto the ones that matter but remember that every lead can turn to opportunitylater. Keep in touch with leads that are not ready to adopt. Over time you can develop a relationship with these leads that can turn to sales. Don't forget them and mail with (not too frequently) relevant informationlike new editions, books going out of print, interesting news. Don't forget about your current customers. They too will benefit from relevant information.If they are happy with your product and service they might tell other teachers who are not your adopters. Capture all relevantlead information from inbound calls and mails. Store for later! If you can don't use your inbox. Inboxes are very limiting in tracking information. An inbox is not easily shared and not convenient way to collaborate. And once the email is out of sight,the lead is out of your mind. Lost leads are lost sales! Allways follow up Record your actions. Record the contact with your lead for future. This way you don't have to ask the same questions when they contact you again. Also you can use your previous content to wake up your dormant leads op. "While back you asked if we have some new business courses. Now we have a new edition of Market Leader coming out :-)" Don't let yourself be an easily forgotten first date! Teachers are very busy and they might simply not remember contacting you. Follow up the samples you sent, ask their opinion, inform about relevant updates. Do what you canto gently turn it into the second date or, even better... Treat your leads like you would treat your Even if you are really in love don't forget about your current friends. Don't forget about meeting them, sending occasional e-mail. When things don't work out with your date they might introduce you to a new date...or you may realize you have feeling for one of your old friends. If you are contacted by the potential ONE don't wait days to respond.She/He might loose interest in you or think you are not reliable. Thrive torespond within 48 hours and when you do call back sound well prepared,enthusiastic and interested. Remember all the relevant information, you will benefit from it later. You might have been approached by more interesting potential dates.Think carefully about selecting one of them but don't neglect the others.You might need them when your chosen date will not work. Keep allcontacts and remember love does not always happen on the first sight. Always follow up. Record your actions. If you are dating a lot it is essential that you keep all the informationcarefully recorded and up to date. You wouldn't want to mix up birthdaysor birthday presents. Good organization is a key to your success. Prioritize Respond quickly We miss you. Always follow up! Don't let yourself be an easily forgotten first date.Even if things did not go according to the plan remember that you still have a chance. Show him/her that he/she would be a fool to let you gobased on one mistake. But if you have really messed up just apologize andmove to point 2. AND NOW We miss you! 1. 2. 3. 4. 5. First Date! SERIOUSLY That is why it is important to nurture your leads. RELATIONSHI P
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