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Created with Fabric.js 1.4.5 Ginevra Caprino Birth Date: 23-08-1988 015755841059 ginevra.caprino1 Content Marketing & SEO Analyst Marketing Assistant Coordinated and implemented content marketing global campaigns Content creator of infographics, articles, animated videos, quizzes, contests Elaborated & implemented Offsite strategies (focus on linkbuilding through content marketing activities) Developed communication projects involving Blogs, PR agencies and online magazines Main author & responsible of CupoNation Italy Blog articles ( Contributed to SEO onsite activities Social Media responsible for Italy (Facebook - Twitter - G+ - Instagram - Youtube) Contributed to the companys goal to enhance brand awareness through dedicated campaigns WORK EXPERIENCE Event planner: organization of ship visits & events for travel agencies, press & journalists,in coordination with port authorities, cruise staff and travel agencies Trade marketing activities:- B2B CRM: managing newsletter service dedicated to travel agencies- POS material shipments supervision Administrator Royal Caribbean Italy Facebook page Performed market analyses and competitors benchmarking CupoNation - Rocket Internet Venture Royal Caribbean International RSA - Insurance Group Supply Chain & Procurement Management Intern Università degli Studi di Genova University Tutor - Student Service Office Provided informations, assistance & support to students at Genoa Business School helpdesk Purchasing orders emission, according to procurement needs Managing & updating suppliers database and contracts database Invoices matching with our purchasing orders Contracts and tenders monitoring SRM (Supplier Relationship Management) activities Costa Crociere Corporate Planning & Business Analysis Intern Budget control (Tagetik software) Reporting activity: actual costs Vs. budget analysis & costs forecasting Data mining (Oracle Finance e Discoverer software) EDUCATION University of Genoa Master in General Management University of Genoa Bachelor in Economics & Business High School Diploma di Liceo Classico January 2014 - Current JobMunich, Germany April to November 2013Genoa, Italy December 2012-March 2013Genoa, Italy June to November 2012Genoa, Italy July to December 2010Genoa, Italy 2008-2010 2011-2013 (Grade: 110/110 cum laude) SKILLS & INTERESTS Languages Marketing & SEO Tools About me Italian: NativeEnglish: Full professional proficiencyFrench: Elementary proficiencyGerman: Elementary proficiency Google Analytics, Google Webmaster Tools, Google Adwords,Google Trends,Microsoft ISS, SimilarWeb, SearchMetrics, Open Site Explorer, Majestic SEO, ShortStack, Buzzsumo,Topsy, Wishpond, PowToon, PiktoChart,, MailChimp,Hootsuite, Facebook Insights, Meltwater I am passionate about Digital Communication, Literature (& anything you can read!)and Travel. I am always eager to discover new stories, places, foods and cultures.Favourite quote: "Happiness is real only when shared" (from the movie: "Into the wild")
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