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Created with Fabric.js 1.4.5 Ginevra Caprino Birth Date: 23-08-1988 015755841059 ginevra.caprino1 Content Marketing Project Manager Marketing Assistant Coordinate and implement content marketing global campaigns Determine and prioritize SEO activities & performance levels according to budgets and expected KPI's. Monitor processes within country teams for implementation and execution of SEO campaigns Audit SEO performance across different websites Developed communication projects involving Blogs, PR agencies and online magazines Main author & responsible for CupoNation Italy Blog ( Content creator of infographics, articles, animated videos, quizzes, contests Social Media responsible for Italian market (Facebook - Twitter - G+ - Instagram - Youtube) Work on daily interaction with SEM, Business Intelligence, Web Developers WORK EXPERIENCE Event planner: organization of ship visits & events for travel agencies, press & journalists,in coordination with port authorities, cruise staff and travel agencies Trade marketing activities:- B2B CRM: managing newsletter service dedicated to travel agencies- POS material shipments supervision Administrator Royal Caribbean Italy Facebook page Performed market analyses and competitors benchmarking CupoNation - Rocket Internet Venture Royal Caribbean International RSA - Insurance Group Supply Chain & Procurement Management Intern Università degli Studi di Genoa University Tutor - Student Service Office Provided informations, assistance & support to students at Genoa Business School helpdesk Purchasing orders emission, according to procurement needs Managing & updating suppliers database and contracts database Invoices matching with our purchasing orders Contracts and tenders monitoring SRM (Supplier Relationship Management) activities Costa Crociere Corporate Planning & Business Analysis Intern Budget control (Tagetik software) Reporting activity: actual costs Vs. budget analysis & costs forecasting Data mining (Oracle Finance e Discoverer software) EDUCATION University of Genoa Master in General Management University of Genoa Bachelor in Economics & Business High School Diploma di Liceo Classico January 2014 - Current JobMunich, Germany April to November 2013Genoa, Italy December 2012-March 2013Genoa, Italy June to November 2012Genoa, Italy July to December 2010Genoa, Italy 2008-2010 2011-2013 SKILLS & INTERESTS Italian: NativeEnglish: Full professional proficiencyFrench: Elementary proficiencyGerman: Elementary proficiency Languages I am passionate about Digital Communication, Literature (& anything you can read!) and Travel. I am always eager to discover new stories, places, foods and cultures.Favourite quote: "Happiness is real only when shared" (from the movie: "Into the wild") Marketing & SEO Tools Google Analytics, Google Webmaster Tools, Google Adwords, Google Trends,Microsoft ISS, SimilarWeb, SearchMetrics, SEO Profiler, Open Site Explorer, NerdyData, Majestic SEO, ShortStack, Buzzsumo, Topsy, Wishpond, PowToon,PiktoChart,, MailChimp, Hootsuite, Facebook Insights, Meltwater About me (Grade: 110/110 cum laude)
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