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Created with Fabric.js 1.4.5 DMCE LISA SAN MIGUELSr. Manager,MediaDisney Junior DAVID GERRYAsst. Manager,MediaTween CAROLINE NGUYENAsst. Manager,MediaTween/ Disney Junior VICKY BUIManager,Entertainment Disney Channel Franchise/ Ad Sales Corporate Brand Management Disney Interactive/ DI Franchise DMCE FRANCHISE DELIVERS: TOOLS COMMUNICATION = Monthly xLOB Meeting= Coordination of x Team Task Forces= Newswire Articles= Information= Tailored Presentations to Top Licensees and Retailers= Cross Franchise Meeting Coordination = Fact Sheets= Pitch Decks= Content Calendars= Sizzles MARKETING & PR = Primary Liaison to Consumer Marketing= Consumer-facing Marketing Plan Development= PR Activation Alignment with PR and Social Media Team B2B = DMM Approvals= Consultation for Licensing and Licensee Partners on Product Development Needs = Global Franchise Plans (annual)= Strategy One-page Overviews (ongoing)= Creative Strategy and Collaboration for Branding and Style Guides= Global/Regional Collaboration= Bi-annual Licensing Meeting Presentations WHAT DMCE FRANCHISE DOES: Provide globalstrategic direction for each franchise Serve as primary contact withcontent partners Act as brandambassador Develop brand tools Evangelize team's success Support Retail with tools and pitches Represent DMCE interests in cross company forums DMCE FRANCHISE PARTNERS INCLUDE: ELISE BARKANDirector,DMCE Franchise Development and Activation Franchise Team Alison WiddoesSr. Manager,MediaTween OPEN HEADSr. Manager,Classics BIANCA CALINGOAsst. Manager,Classics andEntertainment Live Action Studio Franchise/ Live Action Studio Marketing Parks and Resorts Radio Disney
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