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Created with Fabric.js 1.4.5 What is CONTEMPORARY ADVERTISING? OBJECTS drag and drop icons,shapes, text or upload your own from our extensive library of artwork your artboard double click on textto edit or change TEXT Contemporary advertising is where you get the publics attention towards a business or product by using techniques such as broadcast media, print media and the internet. What is a Strategy? The strategy is the logic behind the advert,it distinguishes the best plan from other alternatives.A strategy will look at THREE critical decisions:who to talk to, what to say and how to reachthem, if all point are achieved then it shows itwas successful. What is a creative idea? A creative idea is the main theme around the advertising message or strategy, by showing there is a central focus, it delivers impact and memorability to the public which every advert needs. What is media? Media is a huge part of advertising,this is what is used to get there messageacross to the public, and what using media there are many factors which they have to consider:Where should the message be placed?How often and long should the advert run for?How much should you spend? 'The more repetition, the more retention' 'A strategic messageis one that works - saysthe right things to the right people' 'Unless your advertising contains and big idea. Itwill pass like a ship in the night' - David Ogilvy
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