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Created with Fabric.js 1.4.5 The Production OfKung Fu Panda Kung Fu Panda 2 initial budget was $150,000,000 (this is estimate) Dreamworks used above the line marketing by creating a website for the flim The Distribution Of Kung Fu Panda 2 The Exchange Of The Marketing OfKung Fu Panda 2 Dreamworks used below the line marketing by selling toy with a McDonalds happy meal for a limited time, because happy meals are aimed at young people, which is one of these target audiences Dreamworks used thought the line marketing by creating a trailerfor the film (which gained 4 million and a half views) and a facebook page(with around 2 million likes) Kung Fu Panda 2 was presented in 3,952 screens for 18.1 weeks Kung Fu Panda 2 had some anticipation because it is the sequel to the successful Kung Fu Panda 1 Cinema release date-26th of May 2011 (USA) The director of this film was a different to the first film, Jennifer Yuh. Jennifer did work in the first film but not as the director, she has worked in the film Dark City. Due to the fact that this film is an animation, much CGI and sound fx were used. The special effect were created by Dreamworks animations Film certificate: PG Kungu Fu Panda 2's distributer was Paramount Pictures, who have released other titles such as (The Spongebob movie: Sponge out of water, Transformer: Age of extinction, Selma) Kungu Fu Panda 2 was very marketable because it's a light-hearted family animation, which is sequelto the film Kung Fu Panda 1, which was enjoyed by millions of people which grossed $215,395,021 (USA) (3 October 2008) I'm sure Kung Fu Panda 2 had to compete with Cars 2, Happy feet two (both sequel), Rango,Rio and The Muppets (movie) which had to positive success The famous cast on this film helped it become successful as the previous film did:Jack Black (known for King Kong), Jackie Chan (known for the Rush Hour series)Seth Rogan (known for The Interview), Angelina Jolie (known for Salt)and Dustin Hoffman (known for Mr Magorium's Wonder Emporium) The pre-production for this film must have been easier than the first, because the actors alreadyknow their character, Jack Black (the main actor actor who plays a character called 'Po' says) "I've been playing this character now for about five years" from One of the scriptwirters Jonathan Aibel said that character Po helps the audience relate to the plot of Kung Fu Panda 2, here is why Most of us aren't pandas who are gonna become kung fu masters, but we all have secret dreams, and feel, for whatever reason, that we can't do what we really want to do because maybe other people are telling us we're not good enough." Kung Fu Panda 2 is also available on HBO too KUNG FU PANDA 2 DVD and Blu-ray release date-13th of December
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