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Created with Fabric.js 1.4.5 ASCH (1951) Exhibit A Exhibit B Naive Participant Aims: To investigate whether people would conformon a task that was unambiguous. Weaknesses: Aims: - Participants in groups of 7 with only 1 naive participant- Confederates answered first- 2 cards (standard card with 1 line and the comparison card with 3 lines)- 18 trials (correct answer was obvious)- 12 critical trials where the confederates gave the wrong answer- 6 neutral trials where the confederates gave the right answer 1 2 7 3 6 5 4 7 Conclusion: - Overall conformity rate was approx 32% on the critical trials- No one conformed on all the critical trials- 25% didn't conform at all- 75% conformed at least once - When naive subject could writedown their response, conformitydropped Procedures: It shows the impact of majority influence, and how majority influence doesn't have the same impact on everyone Findings: Asch's and Sherif's experiments are reductionist as they reducecomplex social situations down to behaviour in a lab. The lab situation is highly controlled and manipulated. This means that the researcher can establish a Strengths: Asch's experiment createdartificial groups; participantswere in a situation where theyfaced with strangers. In real life, it is more likely thatconformity takes place with friends and therefore differentdecisions may be made in the real world. Therefore, this study lacks ecological validity. Conducted in the 1950's America: a time of McCarthyism which was a time where many people were accused of being Communist and this led them to conforming to the majority opinion toavoid being persecuted. Therefore, it could be argued that Asch's research lacks temperal validity and cross-cultural validity. Direction answers given in 123 naiveparticipants Total:
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