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Created with Fabric.js 1.4.5 mistakenly believe that having a privacy policy means a website will not share your information. mistakenly believe that having a privacy policy means a website will not share your information. Facebook users produce more than 500 terabytes of data daily. This includes2.7 billion Likes and 300 million uploaded images. It keeps track of who your friends and family are, as well as what you do on the platform. You are even tracked when you are not signed-in. Every time you see the "Like" button, Facebook is attempting to track you. The data collected in this fashion is added to the profile Facebook has on you. Chances are you have a Google account. That means in addition to knowing your searches, they have the personal information you provided when you registered. They record which devices you sign-on with, so they know any smartphone, laptops, tablets, or computers you use. So even if you are not signed-in, they are tracking you. Further, any website serviced by Google ads or that has an embedded YouTube player may very well have Google trackers. 50% about the amount ofpersonal data online about the amount ofpersonal data online³ 50% 50% 91% 20% 20% you you are the product are the product If it's free... If it's free... then then 80% 80% that control has been lost over personal data collection and use that control has been lost over personal data collection and use about thirdparty access to their social networking data about third-party access to their social networking data Americans are worried... Americans are worried... In one test, the 50 most popular websites wereeach found to install an average of 63.6 cookies. A few ways data about you is collected online A few ways data about you is collected online Canvas fingerprinting Cookies Cookies A browser is ordered to create a tiny invisible image. Each unique image acts as an ID to track users around the Internet. They are difficult to prevent. Geolocation add the data collected to your profile. Eighty percent of the timea user uses single sign-on to log into a platform, he or she is using one of these two platforms. Email Do you Do you Like Like being tracked? being tracked? 6% 6% 35% 35% In an effort to sell goods and lure advertising dollars the Internet is increasingly becoming a hidden mine field of trackers. Websites employ various means to gather data on users partly in an effort to collect as much data as possible to attract advertisers. In addition, many websites allow other companies and marketers to place tracker son their sites. In many cases the website you visit is no longer, if it ever was, the purpose of the companyit is the lure to draw users in so that the lucrative data market can be serviced. Websites, particularly the large platforms such as Facebook and Google have extensive profile son users. In addition, this data is often sold to advertisers and data brokers and advertisers, who add it to their massive databases of user information. In many cases this data is not associated with a users name, but it is often easy to do so. Even if it were not, doe sit matter if a company knows yoru search habits, sex, address, religion, employer, friends, family, age, political and social affiliations, etc? In an effort to sell goods and lure advertising dollars the Internet is increasingly becoming a hidden mine field of trackers. Websites employ various means to gather data on users partly in an effort to collect as much data as possible to attract advertisers. In addition, many websites allow other companies and marketers to place tracker son their sites. In many cases the website you visit is no longer, if it ever was, the purpose of the companyit is the lure to draw users in so that the lucrative data market can be serviced. Websites, particularly the large platforms such as Facebook and Google have extensive profile son users. In addition, this data is often sold to advertisers and data brokers and advertisers, who add it to their massive databases of user information. In many cases this data is not associated with a users name, but it is often easy to do so. Even if it were not, doe sit matter if a company knows yoru search habits, sex, address, religion, employer, friends, family, age, political and social affiliations, etc? Many Americans Many Americans Small text files with unique IDs that are placed on a computer or device. Some are innocuous and useful and may stay on your device for only a short time. Others are used to track and collect data and may remain for long periods (years in some cases). Many websites allow third-party cookies (cookies from an outside company/marketer). Some, such as perma- and flash cookies, are extremely difficult to detect and delete. Many cookies are downloaded surreptitiously to collect data on users. Ask yourself, why the secrecy? 52% 52% that it is easy to remain anonymous online. that it is easy to remain anonymous online. Only 24% believe Only 24% believe Mobile Android and iOS have builtin individualized IDs. There are also serverside methods of identifying a particular user (by their OS, IP address, and other means). In addition, many apps also collect data on users. Android and iOS have built-in individualized IDs. There are also server-side methods of identifying a particular user (by their OS, IP address, and other means). In addition, many apps also collect data on users. 45% 45% 8% 8% Facebook Google Yahoo Twitter Single Signon Single Sign-on Other When you sign-in to a website using your Facebook or Google account they track your movements and 6% 6% Freeware to help protect your privacy: Adblock Plus, https://adblockplus.org Better Privacy, https://addons.mozilla.org/en-US/firefox/addon/betterprivacy (Firefox only) DoNotTrackMe, http://www.abine.com/donottrackme.html Ghostery, https://www.ghostery.com HTTPS Everywhere, https://www.eff.org/https-everywhere Lightbeam, https://addons.mozilla.org/en-US/firefox/addon/lightbeam/ (Firefox only) Privacy Badger, https://www.eff.org/privacybadger (Chrome & Firefox) Web of Trust, https://www.mywot.com Browser add-ons Browsers Tor, https://www.torproject.org/ 1. Turow, J. (2011). The daily you: How the new advertising industry is defining your identity and your worth. New Haven, CT: Yale University Press.2. http://www.technologyreview.com/news/514351/has-big-data-made-anonymity-impossible/3. http://www.pewinternet.org/2013/09/05/anonymity-privacy-and-security-online/4. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/5. http://www.businessinsider.com/types-of-user-data-collected-by-social-networks-2014-76. http://www.wsj.com/news/articles/SB100014241278873247844045781431441327362147. http://www.theguardian.com/technology/2014/apr/15/gmail-scans-all-emails-new-google-terms-clarify8. http://www.theguardian.com/technology/2014/oct/05/cookies-crumbled-internet-anonymity9. http://www.wsj.com/news/articles/SB1000142405274870397700457539317343221906410. http://www.iab.net/media/file/IABDigitalSimplifiedMobileCookies.pdf11. http://www.academia.edu/9625192/Cahpter_4_Google_and_Personal_Data_Protection12. http://venturebeat.com/2014/10/06/the-cookie-is-dead-heres-how-facebook-google-and-apple-are-tracking-you-now/13. http://www.propublica.org/article/meet-the-online-tracking-device-that-is-virtually-impossible-to-block14. http://www.washingtonpost.com/news/the-intersect/wp/2014/11/19/everything-google-knows-about-you-and-how-it-knows-it15. http://techcrunch.com/2012/08/22/how-big-is-facebooks-data-2-5-billion-pieces-of-content-and-500-terabytes-ingested-every-day 3. Sources: Tracking opt-out You can request that advertiser stop tracking you for a limited period. However, this is cookie-based. In effect, they track you to know that you do not want to be tracked. http://www.networkadvertising.org/choices/ The free services we use online are not really free. We pay with our personal data. Advertisers want to market to specific audiences (microtarget). This requires many data points on individuals. In an effort to attract advertising, websites collect data on their users. This data is often sold to data brokers who add it to their massive databases and consumer profiles. Data collected include your age, birth date, sex, address, search habits, religion, race, employer, friends, family, political and social affiliations, health issues, IP address, income, location, etc. In many cases this data is not associated with a users name, but an ID. However, with so much information available is it even relevant if the only thing not known is your name? And it has been demonstrated that our identity is easily discoverable, sometimes by simply knowing a user sex, birth date, and zip code. The free services we use online are not really free. We pay with our personal data. Advertisers want to market to specific audiences (microtarget). This requires many data points on individuals. In an effort to attract advertising, websites collect data on their users. This data is often sold to data brokers who add it to their massive databases and consumer profiles. Data collected include your age, birth date, sex, address, search habits, religion, race, employer, friends, family, political and social affiliations, health issues, IP address, income, location, etc. In many cases this data is not associated with a users name, but an ID. However, with so much information available is it even relevant if the only thing not known is your name? And it has been demonstrated that our identity is easily discoverable, sometimes by simply knowing a user sex, birth date, and zip code. The free services we use online are not really free: We pay with our personal data. Advertisers want to market to specific audiences (microtarget). This requires as many data points on individuals as possible. In an effort to attract advertising, websites collect data on their users. Data is often sold to data brokers who add it to their massive databases and consumer profiles. Data collected includes your age, birth date, sex, address, search habits, religion, race, employer, friends, family, political and social affiliations, health issues, IP address, income, location, etc. In many cases this data is not associated with a user's name, but an ID. However, with so much information available, is it even relevant if the only thing not known is your name? In addition, research has demonstrated that our identity is easily discoverable, sometimes by simply knowing a user sex, birth date, and zip code. ² ² Google and other email providers "read" emails sent to and from user accounts. The data gleaned is added to profiles, which aid in microtargeting. Google and other email providers "read" emails sent to and from user accounts. The data gleaned is added to profiles, which aid in microtargeting. 9% 48% 48% 24% 24% 87% of adult Americans can be located through their phone. This data is useful to track where users go and how long they remain there (e.g., how long someone remained in a particular store or type of store). Geolocation can also be used to base ads on location. 76% 76%
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