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Created with Fabric.js 1.4.5 & x10 Participation in women's high school athletics has increased in just 40 years... are , too... 3 Million so, why doesn't the media treat them that way? 300,000 Am I good enough? I don't have a body like that! I want to be like her!She is so powerful and athletic! Sexualized performance athletes are , too... Female athletes feel pressure to be in the media in order to receive attention But this has an on the viewers... 1.4% (Messner and Cooky qtd. in Kian, Bernstein, and McGuire 145) (Anderson qtd. in Kane, LaVoi, and Fink 270) x10 There is HOPE "[w]hat female athletes choose to do to empower themselves personally does oftentimes at the collective power of female athletes and of women's sports" ...and female athletes. Women 1.4% sexualized impact sexualized sexualized This is due to cultural lag This is due to ie. the idea that the beliefs have not yet caught up to the actions of society actions beliefs This is due to THE (Daniels) (Stamler) (Stull 56) celebrate (Hardin qtd. in Adams) DEMEAN A female athlete must portray herself in a way that showcases her athleticism. impact (Daniels 87) chip away The media tends to hyperfeminize [women] rather than highlight their athletic competence, ...Yet only of ESPN's SportsCenter broadcasts highlighted women's sports in 2009. 1970 Participants 2010 of intercollegiate athletic scholarship recipients are women 43% 0 10 20 30 40 50 60 70 (Kane qtd. in Kane, LaVoi, and Fink 270) Performance photos garner positive reactions from women and girls. Athletes are seen as "role models" and "inspiring" Sexualized photos promote self-degradation negative Let's the accomplishments of women athletes, not them in the media. Performance photos promote inspirational athleticism Works CitedAdams, William Lee. "Game, Sex and Match: The Perils of Female Sports Advertising." TIME Inc., 02 July 2011. Web. 02 Nov. 2014.Daniels, Elizabeth A. Sexy versus strong: What girls and women think of female athletes. Journal of Applied Developmental Psychology 33.2 (2012):79-90. Print.Kane, Mary Jo, Nicole M. Lavoi, and Janet S. Fink. "Exploring Elite Female Athletes' Interpretations of Sport Media Images: A Window Into the Construction of Social Identity and Selling Sex in Women's Sports." Communication and Sport 1.3 (2013): 269-98. Print.Kian, Edward M., Alina Bernstein, and John S. McGuire. A major boost for gender equality or more of the same? The television coverage of female athletes at the 2012 London Olympic Games. Journal of Popular Television 1.1 (2013): 143149. Print.Stamler, Bernard. "Sex Appeal Still Overpowers Sports Skill When It Comes to the Marketing of Female Athletes." The New York Times. The New York Times, 08 Aug. 2000. Web. 02 Nov. 2014.Stull, Judith. Individual decision-making in a social context: the sociological determinants of female sports participation. Handbook on the economics of women in sports. Ed. Eva Marikova Leeds and Michael A. Leeds. Northampton, MA: Edward Elgar, 2013. 56-70. Print. Made using by Julia Toren
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