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Created with Fabric.js 1.4.5 WEB 2.0 An Introduction to Tesco - UK's biggest Supermarket chain - 30.1% market share - Sales of £70.9bn in the 2013/14 finical year- Profit of £2.3bn before tax - 7,599 stores worldwide (including franchises)- 500,000+ colleagues worldwide (Martin, 2014)(TESCOPLC, 2014) Definition of Web 2.0 Web 2.0 is the current state of online technology as it compares to the early days of the Web, characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. (Haughn, 2015) Tesco's Web 2.0 Usage 0 250 500 750 1000 1250 1500 1750 2000 Twitter Facebook LinkedIn Tesco uses Web 2.0 extensively to promote new products, deliver better customer service, heighten brand reputation, increase customer trust and increase website traffic. This is mostly done through the medium of social media such as Facebook, Twitter and LinkedIn. In 2013, Tesco were awarded CCA's Most Effective Use of Social Media Award 2013 (Tran, 2013) proving that their Web 2.0 presence had not gone unnoticed. Tesco adopts a different style of customer service through Web 2.0 with comical responses to customers, as seen on Twitter. As their online following grows, Tesco are expanding into more niche areas of social media such as Vine, where they produce 6 second videos of a comical nature. The Semantic Web There are many possibilities for Tesco in the future to take advantage of the Semantic Web. Semantic Web technolgies may be the area where Tesco could focus upon by providing such technologies in stores to make a much more efficient shopping experience for customers. An example could be a shopping trolley that knows what items have been put into it and can therefore eliminate the need for queuing for checkouts as customers could just pay when they have finished their shop with the shopping trolley. References Haughn, M. H. (2015) Web 2.0, What Is. Web 2.0. Available at: (Accessed: 18 February 2015).Martin, S. (2014) Tesco Loses More Market Share as Sales Decline, International Business Times. Sean Martin. Available at: (Accessed: 18 February 2015).TESCOPLC (2014) Key facts, Tesco PLC. Tesco PLC - About us - Key facts. Available at: (Accessed: 18 February 2015).Tran, R. (2013) Tesco Awarded CCAs Most Effective Use of Social Media Award 2013, Tesco Awarded CCAs Most Effective Use of Social Media Award 2013.Available at: (Accessed: 19 February 2015).
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