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Created with Fabric.js 1.4.5 Promoted 38 reference works in 2014 Loss of territories - productive land,industries and raw resources Excellent service. Thanks for providing this.Wish I had the cards already - going to IEEE Board series in a few days.Jon Rokne - Editor of Encyclopedia of Social Network Analysis and Mining Internal emailing 641 Unique Open rate % SL banner 489 OBJECTIVES promote the individual titles to end-users STRATEGY Set up an online service page Developed Marketing plan and automated creative development processand implementation with Increase SpringerReference author/editor satisfaction with the Springer publishing experience Crest Fully database driven campaign Product views SpringerReferenceMarketing 2014 in review ToCInsert 196 NBAInsert63 ISIemailing 189 Effective multi-channel online campaings (Average number per title) reviewed and updated the USPs forthe 2014 reference works for clarity, character limitations etcin order to be utilized for the marketing tactics Product & Metadata Management Clearer communicationfor external authors/editors Develop an editor/authortoolkit campaign RESULTS Irene Zhao Bangkok meeting, Jan 2015 Successfully generate Views & Downloads on reference entry level and chapter level (Average number per title) 0 10 20 30 40 50 60 70 SL banner ToC insert NBA insert ISI emailing Internal emailing eNewsletters: target group & concentrative clicks 0 5 10 15 20 25 30 ISI Journal contributors ToC subscribers Author addresses PMC Product downloads Click to open rate % open rate Unique click rate Cumulative click rate 43% 25% 49%
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