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Created with Fabric.js 1.4.5 SOCIAL MEDIA CHANGES IN 2015 FACEBOOK ANNOUNCEMENT, NOVEMBER 2014:"AS PART OF AN ONGOING SURVEY WE ASKED HUNDREDS OF THOUSANDS OF PEOPLE HOW THEY FEEL ABOUT THE CONTENT IN THEIR NEWS FEEDS. PEOPLE TOLD US THEY WANTED TO SEE MORE STORIES FROM FRIENDS AND PAGES THEY CARE ABOUT, AND LESS PROMOTIONAL CONTENT." January 2015: Organic Reach on Facebook is disappearing for promotional content from brands What qualifies as promotional content?According to Facebook, that includes: posts that solely push people to buy a product or install an app posts that push people to enter promotions and sweepstakes with no real context posts that reuse the exact same content from ads example of a post Facebook considers too promotional: How do we make sure our fans still hear our brand's message? QUALITY OVER QUANTITY: brands should post LESS often to be MORE impactful TELL YOUR BRANDS STORY IN A NON-PROMOTIONAL WAY: Showcase company culture, highlight great employees, share candid, fun moments from your business BOOST POSTS: MLA strongly advises to set aside a budget in 2015 to boost posts that may be promotional but are IMPORTANT for your fans to see Sources: "An Update to News Feed: What it Means for Businesses"https://www.facebook.com/business/news/update-to-facebook-news-feed http://www.forbes.com/sites/jaysondemers/2014/04/24/will-facebook-marketing-be-relevant-in-2015/http://www.jonloomer.com/2014/11/16/facebook-promotional-posts/"The Disappearing Organic Reach: A Facebook Tale"http://socialdistillery.com/disappearing-organic-reach-facebook-tale/"Facebook Will Curtail Unpaid Ads by Brands"http://www.nytimes.com/2014/11/15/technology/facebook-to-cut-unpaid-posts-by-marketers-on-news-feeds.html?mwrsm=Email&_r=0
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