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Created with Fabric.js 1.4.5 SOCIAL MEDIA CHANGES IN 2015 FACEBOOK ANNOUNCEMENT, NOVEMBER 2014:"AS PART OF AN ONGOING SURVEY WE ASKED HUNDREDS OF THOUSANDS OF PEOPLE HOW THEY FEEL ABOUT THE CONTENT IN THEIR NEWS FEEDS. PEOPLE TOLD US THEY WANTED TO SEE MORE STORIES FROM FRIENDS AND PAGES THEY CARE ABOUT, AND LESS PROMOTIONAL CONTENT." January 2015: Organic Reach on Facebook is disappearing for promotional content from brands What qualifies as promotional content?According to Facebook, that includes: posts that solely push people to buy a product or install an app posts that push people to enter promotions and sweepstakes with no real context posts that reuse the exact same content from ads example of a post Facebook considers too promotional: How do we make sure fans still hear your brand's message? QUALITY OVER QUANTITY: brands should post LESS often to be MORE impactful TELL YOUR COMPANY'S STORY IN A NON-PROMOTIONAL WAY: Showcase company culture, highlight great employees, share candid, fun moments from your business Sources/ Further Reading: "An Update to News Feed: What it Means for Businesses" "New Facebook Rules Will Sting Entrepreneurs""Will Facebook Marketing Be Relevant In 2015?""No More Promotional Posts: Facebook Will Penalize More Brand Content""The Disappearing Organic Reach: A Facebook Tale""Facebook Will Curtail Unpaid Ads by Brands" BOOST POSTS: MLA strongly advises that clients set aside a budget to boost important promotional posts like events, contests,new menu items, etc. Even as little as $5 per post will increase views!
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