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Created with Fabric.js 1.4.5 100 90 80 70 60 50 40 30 20 10 0 68% 68% 44% 36% 33% 25% 14% 53% Shopping Habits Average Annual Clothes Shopping: 2008: $9162012: $684 % of People Shopping Habits Shop atMultiple Stores Plan Purchases Shopon Sale 2008 = 2012 = 64 63 68 73 60 68 Percentage of what people spend their money on Teen Spending Habits Percent of girls that say the following is a source they use to find the latest trends Durable clothing is pretty nice... (58%) Like the kind made with good, strong fibers... (23%) I mean, it just makesmy day when all my clothes are made so well! (12%) Ooooo and when i find stuff for a good price... awesome!especially when it's totally worth the $!! (11%) 81% Oh wow, and if I find stuffthat were made by good brands... yay! (5%) Nearly 7 out of 10 consumers say clothing prices have increased. They say they are starting to pay more, but get less. 53% say the clothes don't last as long anymore 54% complain about fiber substitution 60% say thinner fabric 41% claim that the quality of clothes has decreased Consumer Opinions Source: Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts Source: Cotton Incorporateds Retail MonitorTM Survey, YE Q1 2012 Source: OTEXA, D&B Hoovers, ITMFSource: Cotton Incorporateds Lifestyle MonitorTM Survey Source: Cotton Incorporated Lifestyle MonitorTM Survey Source: Cotton Incorporateds Lifestyle MonitorTM Survey Sources Friends/Peers Fashion magazines Ads Company websites Consumer reviews Parents/Adults % who believe their opinions greatly influence their friends' purchase decisions - they don't look to their friends for influence. Bloggers Celebrities
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