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Created with Fabric.js 1.4.5 10 retail clients...1 giant success TrendingSideways com Ella Miron-Spektor, Francesca Gino, Linda Argote,Paradoxical Frames and Creative Sparks: Enhancingindividual Creativity Through Conflict and integration,Organizational Behavior and Human Decision Processes,Volume 116, issue 2, Nov 2011, Pgs 229 to 240 Source write at least threePARADOXiCAL statements generated in sales only 1 in 5 solve thecandle problem 1 in 3 solvethe candle problem but why? among thosewho thoughtparadoxically some feltNO internal conflict some feltinternal conflict only those who FELT CONFLlCTdid better on the test $131.6MM Thanksgiving Shopping Weekend 2014 AOV Clicks 19MM a 23% increase YoY Key Findings at the Industry Level 46% more inspend YoY $13MM in spend 29% YoY increasein orders 1.2MM $110.08 $.62increaseYoY 360i Paid Search Recap 6.28% 30%increaseYoY average CVR 5%increaseYoY - Discounts are available much earlier,and continue running throughout the season. The urgency to shop in one day has diminished.- The economy is improving, and consumersare willing to pay more for better incentives - like free shipping and a stress free shopping experience. - Consumers are more savvy and sophisticated,they are more inclined to purchase later in the season knowing more deals and discounts are coming. Orders Retailer 1 Retailer 2 Retailer 3 Retailer 4 Retailer 5 Retailer 9 Retailer 10 Retailer 8 Retailer 7 Retailer 6 5% 15% 10% 20% 2014 Conversion Rates 30%increaseYoY
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