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Created with Fabric.js 1.4.5 Volunteer Firefighting Allan @ Allan DeYoung "Executive team led by CEO equipped to make critical branding + product decisions" "Instrumental in creating the approach + winning large custom accounts" 1,000 + Fuel branding, product development, naming, marketingAudi: improve dealership experience and content marketingMillerCoors: new product naming evaluationShark vacuums: prototype testing in-home/online Senior Management Consultant PREDICTIONS "Innovative, insightful, andenergetic asset to any company" "Successful in becoming a trusted advisor...revenue growth with every client" Director Strategy Planningclient Finishing Marathons Chief Financial Officerpitch collaborator Senior Research Managerdirect report Employee happiness via recognitionleads to customers who spend more top STATS things i LOVE 2015 career HIGHLIGHTS higher EDUCATION SVP, Retail & Shoppersupervisor 914.629.7399 30 offices Won contract with DirecTV Focus Groups and 1-on-1 Interviews > 60 product/retail innovation insights activated Global brand roll-out $250M MANAGEMENTprospectingkey accountsteamsdepartmentsdesignmarketing Practical Adaptable Curious Engaging Trusted Advisor Probing Defined the "brand" and motivated creative + production teams$7 million portfolio; managed 3 consultantsRevitalized: Morgan Stanley, Brazil TelecomCreated global guidelines for DirecTV, Goldman Sachs Customer Research & Moderator Client Service & Research Management Team Leader Director, Branding & User Experience Design Senior Client Services, Brand Strategy & Research Subscriber & Afflilate Sales Marketing Manager Expand revenues with new and key clients$10 million portfolio; manage 8 analysts Reckitt: assess e-commerce path-to-purchaseBanana Boat: in-home testing, new innovation ideasPepsi: re-focus retail channel strategies, segmentationKinder chocolate: set priorities for US roll-out Inspired 20 person team: business + research + designBMG Music Service: re-build led to 20% lift in conversionCitibank: created web portal concept for "Live Richly" Created + executed direct response marketing campaignsSupervised 4 agencies including HispanicIncreased Direct Response TV lead generation by 20% Supervised "Best US Total Quality Mgt Practices"Developed 5 year plan for Peace Corps RESEARCHqualitativequantitativein-homein-storeonlinesocial BRAND INFUSIONpositioningidentitypackagingexperienceemployeemarketing CPG / E-tail Non-Profit Auto / Sports Travel Health / Tech select my TRAITS key SKILLS CPG / Retail CPG / Retail Financial CLIENTS Listener Seller/Doer Assertive Storyteller High Earners Not Rich Yet are the "new mass market" Driving my Mini Cooper Top metric for advertising isphysiological / emotional response Creative 150% Dept. revenue increase
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