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Created with Fabric.js 1.4.5 Regional - Men smartphone owners Age 15-34 (118)SEC A1 (128), A2 (116) & B1 (117)Life Events Change Job (143), Star First job (161), Start University (164) Set up home with Spouse/Move in with partner (165)Education Graduate Gen. (121)/Prof. (152)HH Income 30K 40K (132)Occupation Office exec. Jr (129), Bus/Industrialist: No of employees : 1-9 (127) Media - Internet (218) Cinema (139) Magazine (153)Attitudes Goes to internet for information (127) Highly active on Social Media (125) Like Changes and challenges (124) Worry about Violence and Crime (121) Keeps up with the development in technology (121) Self Conscious (120), Fashion Conscious (120) Independent (119) Age 15-34 (110)SEC A (119), B (115)Life Events Start first Job (122), Finish School (129), Change Job (141) Set up home with Spouse/Move in with partner (120) Education Graduate Gen. (121) Higher Sec. (116)HH Income 20K 30K (132)Occupation Clerk/Salesman (123), Supervisor (124)Media - Internet (260) Cinema (172)Attitudes Speak his mind (136) Health Conscious (133) Enjoys shopping (130) Buys products before friends (129) Content (129), Easily influenced (128) Highly active on internet (128) METRO NORTH Age 20-44 (114)SEC A (126)Life Events Start first Job (160), Change Job (158) Set up home with Spouse/Move in with partner(204) Education Some College but not Graduate (133), Graduate Prof (192)HH Income 30K 40K (132)Occupation Clerk/Salesman (112), Supervisor (136)Media - Internet (228) Cinema (150) Radio (149)Attitudes Self Conscious (133), Health Conscious (125) Continue learning new things throughout your life (131) Religious (130) Career Oriented (126) Like taking risk (125) Follows stock ex. (123) Accessories are important (123) Highly active on social networks (123) SOUTH EAST Age 15-34 (135)SEC A (117), B2 (139)Life Events Start first Job (257), Started New Business (118) Finish School (128) Education Graduate Gen. (130), Post Graduate Prof (165)HH Income 20K 30K (160)Occupation Supervisor (212), Self employed prof. (191)Media - Internet (400) Cinema (260) Magazine (169)Attitudes Fashion Conscious (188) Financially Secured (149) Content (143) Highly active on social network (143) Regular Cinema goer (141) Easily influenced (138) Age 15-44 (105)SEC A (125), B1 (112)Life Events Change Job (186), Get divorced ( 235), Got promoted in Career (178), Purchase a house/Sell a house/flat (171)Education Graduate Gen. (108), Post Graduate Gen (167)HH Income 20K 40K (144)Occupation Supervisor (124), Business/Industrialist: No of employees : None (167), Petty Trader (115), Student (221).Media - Internet (218) Cinema (150) Magazine (128)Attitudes Career oriented (136). Health conscious( 135). Spendthrift (134). Enjoys going to shopping malls ( 129). Self conscious (125). Environmental friendly (123), Opportunistic (121). WEST
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