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Created with Fabric.js 1.4.5 Founder: Yvon Chouinard Began with direct mail catalogues and branched out with "active sportswear" for climbers. Pioneered insulating long underwear made of polypropylene, synthetic fiber that absorbs no water. The colors cobalt, teal, French red, aloe, sea foam,and iced mocha added to clothing color schemes. Financial crisis forces layoff of 20% of staff. Laid back"let them surf" attitude applied to workplace. Lunch breakslet people run, surf, play volleyball. Company sponsored ski and climbing trips for employees. Tom Frost & Chouinard bought a factory to improve rock climbing toolsand distributed info on environmental impact of hammering pitons into mountains Began climbing to study falcons. Learned to blacksmith to make pitons for climbing to nests. Small business began, but could not meet demand for climbing gear. 1950s 1965 1974 1980 1991 1996 Distribution center opens in Reno, 60% reduction in energy use through solar-tracking skylights andradiant heating. Patagonia boast all organic cotton. 1984-86 One of 150 on-site child care centers at the workplace in the U.S. Started allocating money into environmental campaigns. Name comes from reminder of, "romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors." Benefit Corporation 1% for the PlanetWorld Trout InitiativeEnvironmental internshipsCommon Threads recycling programThe Footprint Chronicles Organic Exchange Conservation Alliance Initiatives Supports: Patagonia Timeline & Brand Analysis
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