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Created with Fabric.js 1.4.5 Olivia's First Year Born Sunday, March 23rd, 2014 A journey through her first 12 months 8:43am, Winthrop Hospital, Mineola, NY 56% more likely than other U.S. adults to read a print newspaper ("Media Consumption of Silent Generation," 2014) this group is "by far the least likelyto have highspeed internet access,as only 44% of adults ages 65-73 do" (Zickuhr, 2010, p. 9) The Baby Boomers 1946 - 1964 While 86% of Boomers have a cell phone, only 35% of Baby Boomersuse Smartphones for texting and other activitiesdaily (Rainie, 2012) Baby boomers are the individuals who"came from a great spike in fertilitythat began in 1946 right after WorldWar II" (PEW, 2010, p. 4) 42% of Baby Boomers use socialnetworking sites (Rainie, 2012). 80-89% of Boomers seek information about health concernsonline, search key phrases, andemail daily (Zickuhr, 2010). Generation X 1965 -1981 Generation X refers to "Xerswho are depicted as savvy, entrepreneurial loners" (PEW, 2010, p. 4) over 85% of Gen Xers use the Internet, popular uses are online banking, shopping, social networking, watching videos, sending emails, checking the news,searching for jobs, searching for travel information and downloading music (Bakalyar, 2013). Blogging among GenXers has increasedfrom 11% in late 2008to 14% in 2010 to 25%in late 2012 (PEW, 2014) Over 75% of Gen Xersown a laptop or desktopand use it on a daily basis (PEW, 2011) Millennials 1982 - 1996 Millennials refers to "the first generation to comeof age in the new millenium" (PEW, 2010, p. 4) Millennials are the "first generation...who regard behaviors liketweeting, texting, along with websites like Facebook, YouTube, Google and Wikipedia... as everyday parts of their social lives"(Keeter & Taylor, 2009)Image (Social Icons, 2012) Older generations are still morelikely to go online for financialinformation the Silent Generation leads with 44% (Zickuhr, 2010, p. 10). 90% of Millennials use wireless devices on a daily basis (PEW, 2014). 81% of Millennials areon Facebook, wheregroup's median friendcount is 250 (PEW, 2014)Image:(Facebook, 2014) Generation Z 1997 - Present Generation Z refers to the "generation bornafter the millennials"(PEW, 2010, p. 4). Gen Z sends on average200 texts perday (Lenhart, 2012) 93% of Generation Zreport to viewing oruploading videos toYoutube at least oncea week (PR Newswire, 2013) Generation Z reports "100%are connected to a digitalvenue 1+ hour per day and46% report to being connected10+ hours per day"(PR Newswire, 2013) Where will the next generations take us? 4% of Silent Generation respondentsknew what a selfie was or hadposted a selfie onFacebook, Instagram, or Snapchat(PEW, 2014)
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