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Created with Fabric.js 1.4.5 Nicole Berlin Sociology Education StrategicCommunications Marketing professional with almost 10 years of experience in digital and traditional marketing strategies.Proficient in translating business goals into successful campaigns and analyzing performance whileimproving search engine presence. Responsible for developing and executing tactics in the fields of search engine optimization, pay-per-click advertising, email marketing and social media among others, with the goal of promoting messaging to the target audience. Partner with internal and external teams toensure quarterly objectives and annual goals are met. Marketing Manager Account Executive Aug 2005 Aug 2006 Jan 2008May 2008 Marketing/PRSpecialist (Temp) May 2008Nov 2012 SEO Specialist Digital Marketing Specialist June 2014 Present Nov 2012May 2014 Aug 2006 Sep 2007 Interactive Marketing Specialist Beginner Expert Marketing professional with almost 10 years of experience in digital and traditional marketing strategies.Proficient in translating business goals into successful campaigns and analyzingperformance while improving search engine presence. Responsible for developing and executing tactics in the fields of search engine optimization, pay-per-click advertising, email marketing and social media among others, with the goal of promoting messaging to the target audience. Partner with internal and external teams to ensure quarterly objectives and annual goals are met. Email Mktg PPC Content Stragegy Strategic Planning SEO Social Media Minor: Dec2004 University of Kansas Bachelor's: Additional Skills & Qualifications Budget Management MS Office Strategic PlanningContent StrategySEOSocial MediaEmail MarketingPPC Skills Presentation Development Adobe CS Relationship Management HootSuite Content Management Systems Google Analytics Professional Summary 913-683-5159 • nicolehberlin@gmail.com • Austin, TX StrategicPlanning Experienced Digital Marketing Professional Specializing in Search Engine Marketing & Social Media Strategy Work History Professional Highlights Skills SEO PPC SocialMedia StrategicPlanning ContentStrategy • Translate company goals and objectives into effective interactive marketing strategies that increase brand awareness and enhanced search engine presence• Analyze data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI• Collaborate with internal teams to enhance design, usability, content and conversion points of websites and web properties• Manage social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary• Develop content strategies to enhance user-experience and place company as industry experts• Manage agency relationship to ensure work is consistent, high-quality, cost-effective and reflects branding specifications • Follow the latest interactive marketing developments, monitor competitive landscape and consumer behavior to understand current and future trends AdWords Allen Press Harmon Construction Bunzl Processor Division King Advertising PlattForm Advertising RBFCU EmailMktg Lead Generation Website Analysis Conversion Analysis Marketing professional with almost 10 years of experience in digital and traditional marketing strategies. Proficient in translating business goalsinto successful campaigns and analyzing performance while improvingsearch engine presence. Responsible for developing and executing tactics in search engine optimization, pay-per-click advertising, email marketing and social media, with the goal of promoting messaging to the target audience.
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