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Created with Fabric.js 1.4.5 became the largest VOD mediaprovider in America in 2013 40% growth domestically66% growth internationally year-over-year 32.3% of American network traffic in 2013 $$$$ (2) Decision Making Purchase Problem Recognition Information Search Postpurchase Process 44 Million Users Purchase Environment EconomicConsumer Reciprocity TimePoverty Jan 17 - Feb 17 2014 2.9 Million Tweets Antecedent State "The spectacular season 2 of House of Cards is almost here! Those with Netflix, get psyched. Those without, get Netflix and get ready!" - Sam Page 7:1 PositiveSentiment Buzz Hype @NetFlix Tweet us your favorite House of Cards quote with OneNationUnderwood. You may get a special Valentine's Day surprise Free One Month Trial Subscription Reduce Monetary Risk:Cancel or resubscribe with a click Mass Customization Reduce Functional Risk:Will it work as advertised Sophisticated electronic recommendation agent . . . Evaluation of Alternatives 76,897 micro-genres B Horror gory sci-fi Sci-fi books BLOCKBUSTER ROMANTIC COMEDY ADVENTURE CEREBRAL BRITISH THRILLER RAUNCHY COMEDY SCIENCE FICTION FORBIDDEN-LOVE WITTY TV SHOWS RANT STAND-UP MIND-BENDING biographical sports race against time irreverent tv dark suspenseful STEAMY INDY disney family EMOTIONAL QUIRKY INDY understated doc NBC workplace unimaginative GOOFY TV golden globe winner visually-striking Scary Ghost-story Showbiz Comedy DARK TV revenge action exciting foreign Moody British 90s tv drama The Occult provacative "They say you can't buy love, but I pay $7.99 a month for @netflix and that's pretty close" Brand Advocates Business Insider Shaun Olarte Smart TV Jonathan T. Mare On Demand - Inexpensive: appeals to many who feel pressed for time Viewing habits of users revealed Produced House of Cards Continual evaluation of market segmentation results in new recommendations at every login Increase English-speaking parts More global storyline Wisdom of Crowds Preference for serialized political dramas Nominated for 3 Golden Globes Low audience numbers for Lilyhammer Few North American viewers Why it Works creates a fine-tuned, product-specific profile identity . . . to take advantage of the long-tail audience, unlike traditional media outlets $1.2 Billion Q4 Revenue (4) (1) How Did That Happen? (3) (5) (6) (5) (5) (7) (9) (8) (14) (7) (11) (12) (13) (10)
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