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Created with Fabric.js 1.4.5 MIA Communication Strategy Call ToAction Growing Awarenessof MIA Senior Living's Digital Presence Metrics,Logistics,Analytics Develop new content Website AdjustStrategy? Blog InstagramFaceBookYouTube Twitter OriginalContent Mia Senior Living Solutions has made strides with their brand, but still has room for growth. In comparisonto their top competitors, they need to place emphasis on their website and social media presence to be considered as on the same level with their top competitors. Some platforms such as YouTube and Instagramare not being capitalized on and are exceptionally influential in the digital world. Original content is derived from organizational works, events, publications, photos and videos.This content is broadcasted via Hootsuite. Hootsuite is a free online tool used to monitorand schedule social media posts.A weekly analytical and logistical report is provided by Hootsuite. Broadcast of the blog throughout the facilities to entice residentsto contribute as guest bloggers and begin to build their community.Image contest submitted via Instagram for website inclusion and"Resident of the Month" campaign. Facebook should be updated multiple times a day communicating relevant issues and events. YouTube can be capitalized on by making videos of current projects, events, and community activities. Twitter will be used as a pivoting platform to broadcast all digital content with appropriate links and hashtags. Hashtags will be used to make content searchable. Broadcast of the blog throughout the facilities to entice residentsto contribute as guest bloggers and begin to build their community.Image contest submitted via Instagram for website inclusion and"Resident of the Month" campaign. Facebook should be updated multiple times a day communicating relevant issues and events. YouTube can be capitalized on by making videos of current projects, events, and community activities. Twitter will be used as a pivoting platform to broadcast all digital content with appropriate links and hashtags. Hashtags will be used to make content searchable. MIA will use weekly Hoosuite reports along with daily, weekly and monthly reports from Google Analytics to determine when, where, how to post new content based on response times to social media content and traffic flow to and from the website. Traffic will be monitored to determine which platform(s) are returning the highest traffic, dialogue and activity. MIA will use weekly Hoosuite reports along with daily, weekly and monthly reports from Google Analytics to determinewhen, where, how to post new content based on response times to social media content and traffic flow to and from the website. Traffic will be monitored to determine which platform(s) are returning the highest traffic, dialogue and activity. DevelopOriginalContent andCurateDialogue Metrics,Logistics,Analytics DigitalStrategyExpense All social media sites, platforms and analytic tools are availablefor basic use free of charge. Hootsuite allows for multipleadmins of up to five accounts. This allows for the existingadministration and/or executive team to monitor, manage andcontrol MIA's entire digital presence without requiring additional assistance from outside sources. Mia Senior Livings solution to the demand for low-cost, high-quality assistedliving for senior citizens is made up of three components; Managing, Consulting, and Developing.This strategy is to help grow awareness for MIA's organization and cause. The Digital Communications Strategy will need to be monitored for current trends and changes in the industry.Adjustments should be made accordinglybased on website traffic, success of social mediacampaigns, community growth and audienceresponse via email and auxiliary correspondence. New content should be generated regularly, based on the metrics and analytic reports recieveddaily, weekly and monthly depending on the intended length of the digital campaign. ew content will be relevant to inbound comments, emails, and requests - pending, current and past events - social media responses such as: likes, shares, comments, retweets, etc., and All digital media will be used including; video, photo, copy, and be sourced by social media competition participants and winners and digital communications team members.
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