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Created with Fabric.js 1.4.5 MIA Communication Strategy Call ToAction Growing Awarenessof MIA Senior Living's Digital Presence GoogleAnalytics Repeat Website AdjustStrategy? Blog InstagramFaceBookYouTube Twitter OriginalContent Mia Senior Living Solutions has made strides with their brand, but still has room for growth. In comparisonto their top competitors, they need to place emphasis on their website and social media presence to be considered as on the same level with their top competitors. Some platforms such as YouTube and Instagramare not being capitalized on and are exceptionally influential in the digital world. Mia Senior Livings solution to the demand for low-cost, high-quality assistedliving for senior citizens is made up of three components; Managing, Consulting, and Developing.This strategy is to help grow awareness for MIA's organization and cause. Original content is derived from organizational works, events, publications, photos and videos.This content is broadcasted via Hootsuite. Hootsuite is a free online tool used to monitorand schedule social media posts.A weekly analytical and logistical report is provided by Hootsuite. Broadcast of the blog throughout the facilities to entice residentsto contribute as guest bloggers and begin to build their community.Image contest submitted via Instagram for website inclusion and"Resident of the Month" campaign. Facebook should be updated multiple times a day communicating relevant issues and events. YouTube can be capitalized on by making videos of current projects, events, and community activities. Twitter will be used as a pivoting platform to broadcast all digital content with appropriate links and hashtags. Hashtags will be used to make content searchable. Broadcast of the blog throughout the facilities to entice residentsto contribute as guest bloggers and begin to build their community.Image contest submitted via Instagram for website inclusion and"Resident of the Month" campaign. Facebook should be updated multiple times a day communicating relevant issues and events. YouTube can be capitalized on by making videos of current projects, events, and community activities. Twitter will be used as a pivoting platform to broadcast all digital content with appropriate links and hashtags. Hashtags will be used to make content searchable.
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