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Created with Fabric.js 1.4.5 Global Experience Positions Lifetime Brands to Enter Southeast Asia Purchased Grupo Vasconia to expand distribution to Mexico and other Latin American markets Formed strategic alliance with Accent-Fairchild Group, Inc. to expand the presence of brands and products in the Canadian market Owns 40% equity interest in GS International, a leading wholesale distributor of branded houseware products in Brazil Acquired Creative Tops Far East Limited to increase global reach with a focus on innovation and quality double click to changethis text! Drag a cornerto scale proportionally. 2010 2011 double click to changethis text! Drag a cornerto scale proportionally. 2013 2012 Cash and Cash Equivalents for Dec. 31 Year End (in thousands) Lifetime Brands can capitalize on Southeast Asian economic trends due to its financial capacity double click to changethis text! Drag a cornerto scale proportionally. double click to changethis text! Drag a cornerto scale proportionally. 3,351 double click to changethis text! Drag a cornerto scale proportionally. 2,972 double click to changethis text! Drag a cornerto scale proportionally. double click to changethis text! Drag a cornerto scale proportionally. 1,871 double click to changethis text! Drag a cornerto scale proportionally. double click to changethis text! Drag a cornerto scale proportionally. double click to changethis text! Drag a cornerto scale proportionally. 3,351 Lifetime Brands has plenty of free cash flow to finance an expansion into the Southeast Asian market with minimum financing, which decreases the cost of expansion. Acquired Creative Tops Holdings Limited to become a global leader in the houseware business double click to changethis text! Drag a cornerto scale proportionally. Furthermore, the middle class of this market is continuously expanding and demanding more luxury goods and brand names. double click to changethis text! Drag a cornerto scale proportionally. double click to changethis text! Drag a cornerto scale proportionally. double click to changethis text! Drag a cornerto scale proportionally. Under these consumption patterns, lifetime brand will flourish because it develops and markets more than 30 trusted brands including Mikasa and KitchenAid. double click to changethis text! Drag a cornerto scale proportionally. In 2013, Lifetime Brands' free cash flow was around 3.4 million, and the company earned net income of 9.4 million. Cultural Distance Geographic Distance Administrative and Political Distance While many Southeast Asianpeople eat authentic Southeast Asian dishes, some of their food choices have Western influence. They use forks and spoons, and traditional western eating utensils with the exception of knives. However, Lifetime Brand will still flourish in this market because of minimumcultural distance. Lastly, the family is the center of the social structure, and many Families eat together. This will ensure demand for Lifetime Brands products. double click to changethis text! Drag a cornerto scale proportionally. Lifetime Brands provides product for all channels of distribution at multiple price points, which will allow it to accommodatevarious income levels in SoutheastAsia. The company also has a strong global presence, which will help it to minimize geographic distance. Finally, Lifetime Brands hasdistributions centers with electronic interfaces,which increases efficiency and accuracy to decrease geographic distance. double click to changethis text! Drag a cornerto scale proportionally. The United States is a top trading partner of many Southeast Asiancountries. Therefore, this New York based company will avoid a lot of unfavorable governmental practices.Also, many South East Asian countrieshave a democratic based legal system, which will make it easier for Lifetime Brands to operate in this market.Corporate taxes in this region only range from 25%-35%, and many essential fooditems are subject to lower tariff rates. These conditions favor Lifetime Brands. North America's leading resource forbranded kitchenware, tableware, homedecor, and lifestyle products
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