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Created with Fabric.js 1.4.5 LEVI STRAUSS & CO. The Two Horse Logo Is FirstBranded onto the LeatherPatch of the 501JeansThe Two Horse brandleather patch is firstused on the waist overalls. Levi Strauss Dies;Newspaper describeHis as a "Merchantand Philantrophist."Levi Strauss dies at the age of 73.His nephews inheritthe businessand his willcontains a numberof bequests toBay Area charities that servechildren and poor. By: Christine Levi Strauss & Co.Produces ItsFirst Garmentfor WomenFreedom-Alls area one-piecetunic overtrousers meantfor women forboth houseworkand outdoorleisure. Levi Strauss & Co.Registers the Levi's Nameas a TrademarkThe word "Levi's" was in dangerof becoming the generic term for jeans, so the companyregistered as a trademark toprotect it, and it is stillan importanttrademark today. Source: 1873 1886 1902 Circa1905 1906 1918 The Blue Jeans Is BornLevi Strauss and Jacob Davis receivea patent on the processU.S. Patent and Trademark Office.They begin by making copper-riveted"waist overalls" in San Fransisco. 1928 1853 The Company Is FoundedLevi Strauss arrives in San Fransiscoand opens a wholesaledry goods business, selling clothing, etc., to small general stores throughoutthe AmericanWest. San FransiscoEarthquake and FireDestroy LeviStrauss & Co. HeadquartersA new factory is built at 250 Valencia Street, and anew headquartersis erected onBattery Street. Levi Strauss & Co. Introduces KhakiPants and Coats
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