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Created with Fabric.js 1.4.5 The History Behind the Logo: The Evolution of Starbucks Coffee Throughout the Years How it all started? In the 1970's, starbucks opened it's first store in seattle's historic Pike Place Market. In the 1980's, Howard Schlutz joined the franchise's family. He made lattes and mochasinspired by the espresso bars in Italy. In the 1900's, Starbucks decided to expand beyondSeattle. By the 2000's, its fame and popularity continues to rise with more than 15,000 locations in over 40 countries around the world, and still growing. Today, it continous toproduce quality and premium coffee that millions of people love and crave for. "How the Starbucks Siren Became Less Naughty": The Meaning Behind the Siren: The symbolism of the mermaid siren was actually intended torepresent the irresistible and seductive quality of the coffeeitself; almost a form of temptation to the customers. 1971 Logo: The logo contained the words, "Coffee, Tea, Spices," because thesewere the only things they sold at that time. 1987 Logo: The logo changed to a more attractive and stylized siren. Also, itwanted to show a cleaner image; the original bare breasts werecovered, although the belly button still visible, the coffee browncolor changed to green, and said simply "Starbucks Coffee." 1992 Logo: The next logo change shows the siren figure in close up. It also appears more clearly defined and no longer shows thesiren's belly button. And the logo's green color became darker. 2011 Logo: It came to a point where the franchise no longer needed aname because it was already so famous. The companydecided to bring back the bright, green color of the logo andremoved the word 'coffee' to try and branch out to sellingother products like tumblers, mugs and teas. Drink Sizes and Popular Flavors: Bet you Didn't Know This! Trivia & Statistics: Sta. Fe Springs, Californiahas the highest concentration of Starbucks with 560 stores within 25 miles. Some say the name, "Starbuck," came from a minor character from the book, Moby Dick. The world's largest Starbucksis a five-story 'megastore'found in Seoul, Korea. Starbucks spends more on healthcare insurance for its employees than on coffee beans. A Starbucks grande coffee has 320 milligrams of caffeine, over four times the amount of caffeine in a Red Bull. The average Starbucks customer visits the store 6 times per monthwhile a loyal 20% of customers go to the stores 16 times per month. There are over 87,000 possible drink combinations at Starbucks.
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