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Created with Fabric.js 1.4.5 FITNESS IS THE NEW BLACK SOCIAL MEDIA MARKETING The rapid rise of the fitness industry has made way for an all new culture of individuals "obsessed" with fitness across the United States. WHAT IS THE "FITNESS TREND"? How our nation has been swept away by the "fitness trend" The "fitness trend" refers to the popularization of the fitness industry including athletic apparel, sports and energy drinks, and fitness technology. INFLUENCES MARKETING In an effort to increase women's apparel sales, Under Armour recentlylaunched the "I Will What I Want" campaign. Powerful advertisementsand commercials featuring strong women,such as ballerina Misty Copeland, have left women feeling empowered. "In 2013, Fitbits, Jawbone UPs, and Nike FuelBands accounted for 97 percent of all smartphone-enabled activity trackers." Along with fitness trackers, Apple Inc. included a Health app on the iOS 8 update, which allows quick access of your health and fitness data. The fitness industry has capitalized on the use of social media. Athletic apparel companies such as Nike and Under Armour have created Instagram accounts to advertise their brand and even post motivational quotes and pictures. Personal trainers, such as Kayla Itsines, also utilize social media to motivate clients. Maheshwari, Sapna. Why Under Armour Made That Mesmerizing Ad With Ballerina Misty Copeland. BuzzFeed. BuzzFeed, Inc., 31 July 2014. Web. 23 Oct. 2014. Dolan, Brian. Fitbit, Jawbone, Nike Had 97 Percent of Fitness Tracker Retail Sales in 2013. MobiHealthNews. Chester Street Publishing, Inc., 15 Jan. 2014. Web. 16 Oct. 2014.Images Courtesy of Google and Instagram I BELIEVE... I believe our society has placed an increased emphasis on theimportance of fitness. I believe powerful marketing drives us to believe that if we look good, we will workout more. I believe social media can serve as a motivation to become fit, but can also serve as a detriment. REFERENCES Created By; Taylor Wray
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