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Created with Fabric.js 1.4.5 Advertising Reach Google's Google retains a commanding position in the global online search market notonly directly from search enginesbut also within sites and across networks. 41.1% 89.52% 83.3% Google properties include: Google Search Display Network Gmail Google Places Google Search Top 3 paid spots take 41.1% of clicks Behind the increase in CTR are ad innovations like: Sitelinks Benefits of PPC for Lead Generation:Attract qualified visitors who are searching for what you offer.Achieve immediate keyword rankings and traffic.Grow your database of leads and market to them with other methods.Bid competitively for priority offers. Display Network Banner Ad Click-through Rates 0.025% 0.1% Google OOm Call to Actions Ad Targeting Options Topic & Interest TargetingKeyword Contextual TargetingManaged PlacementsSite & Category ExclusionsDemographics Targeting WHY CLICK? Customers love visuals 39% of people clicked an ad because... 39% 1. It showed a product/offer they are interested in2. It sparked an interest in a product they hadn't previously considered. Remarketing Keep the brand on top of the mind Re-capture Leads or Sales after theyve left your website Remember me? BENEFITS More Targeted/Personalized Ad CopyLower Cost Per ClicksHigher Conversion RatesKeep your brand in front of prospects as they browse websitesor during decision phase visitor yourwebsite exits your website your ads displayed onother sitesbrowsed by visitor Sources:comscore.comwordstream.comstatcounterPrestige Marketing Inc Presented by Location extensions YouTube Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. With AdWords for video, you pay only when people interested in your business choose to view your ads. Reach your customers by topic, by keywords, or by demographics. Advertising Format TrueView in-stream video ads are skippable video ads that are inserted before, during or after the main video. double click to changethis text! Drag a cornerto scale proportionally. True View in-display video ads appear alongside other YouTube videos, or on websites that match your target audience. Display Banner ads - banner ad that appears to the right of the feature video and above the video suggestions list. Overlay in-video Ads - Text ads thatshow within YouTube videos
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