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Created with Fabric.js 1.4.5 April 15th February Discuss Other Distribution Channels Brainstorming session Info gathering session for EOS campaign. Define opportunity. Fill out buyers journey.Incorporate 6-8 touches over thetimeframe Fed 27th March 2nd-4th March 17th LaunchWindows Server 2003 EOS campaign GOAL- Outline security and compliance risks. Difference between MS 2003 vs 2012.Come up with qualifying questions. Touch on pain points. Prepare sales reps to uncover opportunities, take leads and proceed to a warm hand-off to an SA Build out remaining campaign components Start tracking results March 5th Designing Sales Training Curriculam Video series to be launched in 3 phasesas part of email campaign2 days apart March 18th-20th The Premium Outlets stands as one of the greatest retail hot spots in all of California. Not only do the outlets bring hundreds of thousands of visitors from California, but they also serve as a populardestination for international shoppers as well. April 20th Define Content & Key Players 4 Part Video Series Tweak campaign accordintly April 5th Need to fill this in Windows Server 2003 EOS Implications, Options, Next Steps. Write out script and set up rehearsal. Schedule campaign shoot with solutions architects and record Marketing Campaign Email Banner Ads YouTube Ads LinkedIn Ads Twitter Ads Marketing and PM to provide results. Click through, calls, applications, GP etc... Microsoft & HP white papersand e-books. Blog posts to fill gaps of video series. Landing page. Social GIF campaign (Twitter pre-vetted verbiage tying back to landing page and blog posts Created by:Haifa YazbackHP Product Manager Kick off sales training Finalize sales training, review with management
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