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Created with Fabric.js 1.4.5 HANNAH PEACOCK (512) 699-8320 Bachelors of Science in Advertising / Minor in English Writing Graduation: May 2015 EXPERIENCE Texas Advertising Management SequenceSigma Alpha Lambda Leadership Organization The University of Texas at Austin EDUCATION Marketing and Communications Intern The Shoal Creek Conservancy August - December 2014 Developed monthly social media campaigns / Increased Facebook following by 120% / Increased Instagram following by 50% / Increased Twitter interaction by 40% / Maintained and updated organizations website including regular blog posts / Monitored and evaluated social media effectiveness / Created 4 monthly e-newsletters / Assisted with the development of marketing materials including flyers and membership cards / Created numerous press and media releases / Assisted the City of Austin PARD in creating community events July - October 2013 Liferay, Inc. Social Media Intern/Coordinator Researched, developed and executed social media campaigns / Derived weekly analytics reports / Increased Facebook likes by 10% / Increased Twitter following by 12% / Increased overall interactions by 100% / Was hired as social media contractor for North American Symposium / Managed company's Event App / Live Tweeted entire event /Increased photo uploads by 40% Senior Web Staff Learned Drupal content management and HTML formatting / Served as final editor for digital copy of the newspaper / Uploaded and created content on newspaper's website / Managed newspaper's social media accounts (over 30K followers and 8300 likes) / Embedded multimedia content / Trained new web staff hires The Daily Texan Social Media Advertising / Adobe Photoshop CS5 / Microsoft Office Suite / Hootsuite / Google Analytics / Qualtrics / Survey Monkey / Mechanical Turk / MailChimp / Wordpress & Blogger Copywriting / Event Planning / Researching / Researching Methods / Survey Development / Digital Advertising through Social Media / Media Impression & Engagement Calculations / Organizing / Multi-tasking / Enthusiasm SPECIFIC SKILLS GENERAL SKILLS August 2012 - May 2013
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