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Created with Fabric.js 1.4.5 Sociology StrategicCommunications Marketing Manager Account Executive Aug 2005 Aug 2006 Digital Marketing Specialist June 2014 Present Aug 2006 Sep 2007 Minor: Dec2004 University of Kansas MS Office Presentation Development Adobe CS Relationship Management HootSuite Content Management Systems Google Analytics 913.683.5159 Austin, TX Developed and executed marketing plans that stayed on budget for 10 publications Managed essential components of direct mail campaigns including list acquisition, creative direction and calls-to-action that supported overall publication objectives Partnered with designers to establish creative direction of all marketing and communication materials, including brochures, flyers and other collateral, overseeing 3-5 direct mail campaigns each month Acquired print production experience by managing vendor relationships Prepared quarterly status reports for publishers Planned and executed marketing activities that successfully addressed clients needs Played a lead role on pitches to prospective accounts, delivering presentations that won new business Cultivated and grew relationships with existing clients through ongoing communication Wrote and distributed press releases for company and clients, resulting in coverage in Kansas City Business Journal and Kansas City Small Business Monthly Managed vendor relations to develop branded promotional materials Company closed due to economic hardships Managed companys capabilities booklet for RFPs while enhancing relationships with vendorsDeveloped capabilities presentation for prospective clients and in-house usageOrganized a photo shoot with staff and photographer to update employee photosWrote and distributed press releases, resulting in mentions in Kansas City Business Journal Developed and implemented interactive marketing strategies that improved search engine performance, attracted users to websites and drove growth Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI Prepared website evaluations and marketing proposals that attracted new business Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties Managed social media campaigns and day-to-day activities, including scheduling regular updates and engaging in dialogue Remained current with industry trends to uncover new opportunities for clients websites Professional Summary Bachelor's: Experienced Digital Marketing Professional Specializing in Search Engine Marketing and Social Media Strategy King Advertising Allen Press AdWords Interactive Marketing Website Analysis Marketing professional with almost 10 years of experience in digital and traditional strategies. Proficient in translating business goalsinto successful campaigns and analyzing performance while improving search engine presence. Responsible for developing and executing tactics in the fields of search engine optimization, pay-per-click advertising, email marketing and social media, with the goal ofpromoting messaging to the target audience. Conversion Analysis Randolph-Brooks Federal Credit Union(RBFCU) Translated company goals and objectives into effective interactive marketing strategies that increased brand awareness and enhanced search engine presence Led the strategy, development, execution and optimiization of paid search campaigns Established companys social media presence across major networks, managed daily activities and monitored performance while focusing on customer engagement and acquisition Developed training sessions that educated employees on utilizing social media for business Created email marketing campaigns to promote products and ensure marketing message was conveyed clearly Collaborated with internal team members and external agency in development of new eCommerce website Nicole Berlin Professional Experience Skills SEO PPC Evaluate competitive landscape to seek opportunities that improve brand position Manage agency relationship to ensure work is consistent, high quality, cost-effective and reflects branding specifications Develop content strategies to improve search engine performance, enhance user-experience and position company as industry experts Follow the latest interactive marketing developments, monitor competitive landscape and consumer behavior to understand current and future trends SocialMedia Interactive Marketing Specialist Bunzl Processor Division StratMktg SEO Specialist Nov 2012May 2014 May 2008Nov 2012 PlattForm Advertising ContentStrategy EmailMktg Jan 2008May 2008 Marketing/PR Specialist(Contract Position) Harmon Construction Account Executive King Advertising BudgetMgmt LeadGen. Additional Skills & Qualifications Education
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