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Created with Fabric.js 1.4.5 of Her Device of Choice 50% Online device of access at home African-American Women Media Consumption First black licensed pilot in the worldBESSIE COLEMAN 62% Of black women believe embracing and supportingtheir ethnic culture is important Expect companies they support to give backto the community in a meaningful way 59% Community Builders Health & Wellness Primary (Sole) Decision makers A fearless journey.... Graduate college or more 1921 First black woman elected to CongressSHIRLEY CHISHOLM "The mother of the freedom movement" Civil Rights activist ROSA PARKS 1955 - 2005 1969-1983 First black president of an Ivy League institution (Brown University)RUTH SIMMONS 2001-2012 First black woman in Olympic history tobecome the individual all-aroundchampion GABBY DOUGLAS 2009 2012 Continuing to Grow Strong First African-American First Lady of the United States MICHELLE OBAMA 23 55% MILLION 45% 52% of Total A.A. Population 45 25% Graduated college or more Median Age 13% of the U.S. Female Population $50K+ Median HHI $1 Trillion Buying Power 58% Any Children 78 113 107 120 82 111 86 81 133 89 112 18 108 39 279 116 140 105 53 46 OUTDOOR OUTDOOR OUTDOOR 126 32 96 87 136 136 - 71% are Social Media Users MAGAZINES A Social Maven - 2x more likely to spend more than 3 hours on Social Networking sites in an average day than GM - 40% more likely to use a daily deal App (Groupon, Livingsocial, Etc.) than GM 30% 50% - 80% more likely to tell their friends about a product if they liked it 22% Find Ads helpful when learning about products 30% Driving the Entrepreneurial Train 1.1 MILLION More likely to believe diversity in advertising is important Black women business owners in the U.S. today (= 49% of all African American-owned businesses) Employing large numbers of workers 45% Source: Nielsen, Simmons, THV11 Black Women Become Entrepreneurs 6 Times Faster Than National Average Report 35% Food Products 25% Household Products 15% Home Electronics 45% Clothing
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